Brand Tone

Empowering & Inclusive, Confident & Sassy, Friendly & Relatable, Quality-Conscious & Stylish

Brand Values

• •Inclusivity
• •Customer Satisfaction
• •Quality
• •Empowerment
• •Local Production & Support
• •Affordability (relative)

Best Practices

• •Always Emphasize Inclusivity: Use language that speaks to all body types and fitness levels. Phrases like "for every body," "all sizes," and showcasing diverse models are key.
• •Highlight Quality and Performance: Consistently mention the superior fabrics, squat-proof features, comfort, and durability of the garments.
• •Inject Confidence and Empowerment: Use strong, positive verbs and adjectives that inspire women to feel good about themselves and their bodies.
• •Maintain a Relatable and Friendly Voice: Share the brand story, engage with user content, and adopt a conversational style where appropriate (especially on social media).
• •Showcase Style and Trendiness: Keep copy fresh by highlighting new designs, prints, and how the activewear can be styled for both workouts and leisure (athleisure).

Social Perception

Positive for Inclusivity and Quality, Trendy and Stylish, Local and Proudly South African, Growing Online Presence, Price Point Considerations, Aspiring Brand

Copy Examples

• •Unleash your fierce. Discover activewear designed for *every* body. #KheperActive #MadeForEveryBody
• •Squat-proof, sweat-proof, and seriously stylish. Elevate your workout with Kheper. Locally made, globally loved.
• •Confidence looks good on you. Our latest collection is here to support your every move. Feel the Kheper difference.
• •From sunrise yoga to sunset sprints – and everything in between. Kheper moves with you. High quality, high comfort, all you.
• •Dare to be different. Dare to be you. Kheper activewear: For the woman who owns her strength and style.