Brand Tone

Friendly and Approachable, Helpful and Practical, Reassuring and Trustworthy, Playful and Creative

Brand Values

• •Family-Centric
• •Practicality & Efficiency
• •Quality & Durability
• •Fun & Personalization
• •Customer Focus
• •Eco-consciousness

Best Practices

• •Speak Parent to Parent: Use language that resonates with the everyday experiences and challenges of parents (e.g., "lost and found chaos," "busy families").
• •Emphasize Fun and Ease: Highlight the playful aspect for children and the simplicity for parents ("fun and creative experience," "quick and hassle-free stamping").
• •Be Clear and Benefit-Driven: Clearly communicate the practical advantages: organization, durability, multi-surface use, and time-saving.
• •Incorporate Your Tagline: Weave in "Stamp It, Claim It, Make it Khatmk!" where it fits naturally to reinforce brand identity and the core action.
• •Showcase Social Proof: Integrate customer reviews and testimonials to build trust and demonstrate the product's value in real-world scenarios.

Social Perception

Customers generally perceive Khatmk positively, appreciating its practicality, ease of use, and durability. They see it as a helpful solution for organizing children's belongings. The brand is also perceived as responsive and customer-focused.

Copy Examples

• •Tired of lost lunchboxes? Stamp it, Claim it, Make it Khatmk!
• •Make labeling a fun and creative experience for your kids!
• •Our stamps are durable, water-resistant, and ready for any adventure.
• •Simplify your life with Khatmk - the easy way to organize your child's belongings.
• •Khatmk: Where organization meets fun!