Brand Tone

Enthusiastic & Passionate, Knowledgeable & Expert, Community-Focused & Friendly, Trustworthy & Transparent, Helpful & Service-Oriented

Brand Values

• •Quality & Performance: A clear focus on "premium" products and enhancing gaming/typing experience through high-quality components and mods. The philosophy is "if I wouldn't use it myself, it doesn't deserve a spot on this website."
• •Expertise & Curation: Leveraging the founder's deep knowledge from personal testing to curate a selection of the best products.
• •Customer Satisfaction & Support: Prioritizing excellent customer service and being available to help and chat about keyboards. Offering returns and support for defective products.
• •Community Engagement: A desire to serve and connect with the Canadian gaming and keyboard community. This is also seen in sharing knowledge through guides and participating in the broader enthusiast space.
• •Authenticity & Passion: Stemming from a genuine love for the hobby, aiming to share that passion rather than just maximizing profits.
• •Innovation & Keeping Current: Actively discussing and stocking newer technologies like Hall Effect keyboards and 8K polling rate compatible gear.

Best Practices

• •Speak from Passion, Backed by Expertise: Always let genuine enthusiasm for keyboards shine through, but ensure claims and advice are rooted in solid knowledge and experience (like Chant's personal testing).
• •Prioritize "You" (The Customer): Focus on how products and services benefit the customer's experience, whether it's improving their game, typing comfort, or the joy of a custom build. Use language that addresses them directly.
• •Be Approachable and Conversational: Use a friendly, down-to-earth tone. Invite interaction ("Let's chat") and avoid overly formal or jargony language unless explaining specific technical details where precision is key.
• •Educate and Empower: Share knowledge generously through guides, blog posts, and informative product descriptions. Help customers make informed decisions and feel confident in their choices and modding endeavors.
• •Maintain Authenticity and Transparency: Be open about the brand's philosophy (e.g., quality over high-margin items). Share insights into the process when appropriate (like the Bone 80 blog post). This builds trust and reinforces the "by enthusiasts, for enthusiasts" feel.

Social Perception

Positive for Enthusiasts, Respected Local Vendor, Helpful Resource, Gamer-Oriented but Inclusive, Trustworthy for Quality

Copy Examples

• •Headline (Website Banner/Social Media Ad): "Stop Dreaming, Start Building. Your ultimate custom keyboard is closer than you think. Expert advice, premium parts, and passion in every click. Explore Toronto KeyboardMan."
• •Product Description Snippet (for a new switch): "Tired of scratchy, uninspired keystrokes? Introducing the [Switch Name] – personally tested by Chant and guaranteed to bring that satisfying *thock* (or crisp *clack*) you crave. Smooth, responsive, and built for endless sessions. Hear the difference, feel the obsession."
• •Instagram Post Caption (Showcasing a customer build): "Big shoutout to @[CustomerHandle] for letting us bring their vision to life! 🔥 This [Keyboard Model] build featuring [Specific Parts] is pure endgame material. What does *your* dream board look like? Let's chat keyboards! #TorontoKeyboardMan #CustomKeyboard #MechanicalKeyboard #KeyboardCommunity #Tech"
• •Email Newsletter Subject Line (promoting a new guide): "Unlock Peak Performance: Your Ultimate Guide to Hall Effect Switches is Here!" Body Snippet: "Hey Keyboard Pro! Chant here. We just dropped a deep-dive into the world of Hall Effect switches – everything you need to know to get that competitive edge or next-level typing feel. No fluff, just expert insights. Read the guide now!"
• •About Us Page Excerpt (condensed): "More than just a store, Toronto KeyboardMan is born from true passion. I'm Chant, a gamer and keyboard fanatic, and I only stock what I've personally tested and loved. If you're looking for gear that truly elevates your setup, or just want to geek out about keebs, you're in the right place. Let's build something amazing, together."