Brand Tone

Adventurous & Inspirational, Artistic & Creative, Authentic & Relatable, Friendly & Approachable, Passionate & Enthusiastic, Slightly Playful/Informal at times

Brand Values

• •Connection with Nature
• •Adventure & Exploration
• •Artistic Expression & Originality
• •Sustainability & Responsibility
• •Comfort & Quality
• •Customer-centricity & Community
• •Personal Story & Passion

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Ketsol's tone (Adventurous, Artistic, Authentic, Friendly, Passionate, Playful) with examples of do's and don'ts. Share this with anyone creating content.
• •Storytelling is Key: Continue to weave the brand's founding story, the inspiration behind Elise's artwork, and customer adventures into all communications. This reinforces authenticity and connection.
• •Emphasize "Hand-Drawn" and "Artistic": Consistently highlight that the designs are original, hand-drawn art. This is a major unique selling proposition and aligns with the "Art is Life" value.
• •Maintain an Authentic and Relatable Dialogue: Encourage genuine interactions on social media. Respond to comments and reviews (both positive and negative) in a way that reflects the brand's personality – friendly, helpful, and occasionally with that touch of candid playfulness where appropriate. Continue sharing behind-the-scenes or personal inspiration on the blog.
• •Infuse Adventure and Nature into All Messaging: Whether it's product descriptions, social media captions, or email marketing, always tie the message back to the core themes of adventure, exploration, connection with nature, and mindfulness. Use evocative language that paints a picture of the outdoors.

Social Perception

Positive Customer Perception: Customers highly praise the unique artwork, product quality (especially comfort and softness), and the brand's mission. Loved for Originality: The hand-drawn, nature-inspired designs are a significant differentiator and are frequently complimented. Seen as Ethical & Purpose-Driven (by those who notice): Customers who are aware appreciate their commitment to sustainability and supporting a small business with a positive mission. Good Customer Service: Customers report positive experiences with responsiveness and helpfulness. The personal touch, like handwritten notes, is valued.

Copy Examples

• •Lost in the wild, found in the comfort. Our new [Design Name] Hoodie features an original hand-drawn piece by Elise, inspired by crisp mountain mornings and the silent stories of the forest. Crafted from sustainable, ultra-soft fleece, it’s more than a hoodie – it’s an invitation to your next adventure. Wrap up, head out, and explore your purpose. #KetsolAdventure #ArtOfNature
• •Sun-drenched trails and good vibes only. ☀️ Our [Design Name] Tee is made for those days when your soul craves a bit of nature's magic. Light, breathable, and featuring art that sparks your adventurous spirit. Where will your Ketsol take you today? Tag us in your explorations! #Ketsol #WearYourStory #HandDrawnGoodness
• •Hey Ketsol Fam, Ever wonder what makes our gear feel good, inside and out? It’s our promise to 'leave it better than we found it.' From sustainable fabrics to art inspired by the wild places we adore, we’re dedicated to protecting the planet that fuels our adventures. Choose gear that tells a story of care. Explore consciously. [Link to Sustainability Page] #KetsolCares #SustainableStyle
• •Tired of the same old threads? Ketsol brings you activewear that’s as unique as your adventures. Born in the mountains, each piece showcases hand-drawn art by our co-founder, Elise – designs that whisper tales of exploration and the beauty of the wild. Comfortable, durable, and sustainably made. It's time to wear your adventure. Shop Ketsol and get 10% off your first order! #Ketsol #AdventureAesthetic #ArtisticActivewear
• •Stick a little adventure anywhere! Our [Design Name] sticker features an original Ketsol design, brimming with the spirit of the outdoors. Perfect for your water bottle, laptop, or adventure rig. Durable, weather-resistant, and a daily reminder to seek out the wild and wonder. Let this little piece of art inspire your next journey! #KetsolArt #AdventureInspired