Brand Tone

Educational & Informative, Premium & High-Quality, Caring & Supportive, Trustworthy & Transparent, Welcoming & Community-Focused

Brand Values

• •Wellness & Health
• •Quality & Purity
• •Education & Empowerment
• •Transparency & Integrity
• •Customer Relationships & Compassionate Care
• •Science & Nature

Best Practices

• •Prioritize Education: Always aim to inform and educate the customer about CBD, its benefits, and the specific product. Avoid jargon where possible, or explain it clearly.
• •Emphasize Quality and Purity: Consistently use terms like "premium," "high-quality," "organic," "natural," "third-party tested," and "expertly curated" to reinforce the brand's commitment to superior products.
• •Adopt a Supportive and Empathetic Voice: Write as a knowledgeable and caring guide. Acknowledge potential customer concerns or lack of knowledge about CBD and offer reassurance and support.
• •Maintain Transparency: Be open about sourcing, ingredients, and testing. Build trust by being straightforward and honest in all communications.
• •Focus on Benefits and Solutions: Clearly articulate how the products can help address specific wellness needs (e.g., better sleep, stress reduction, pain relief) while ensuring compliance with regulations regarding health claims.

Social Perception

Trusted Source for Quality CBD, Knowledgeable & Helpful, Premium Offering, Safe & Welcoming, Focus on Therapeutic Benefits

Copy Examples

• •Headline: Discover Your Path to Natural Wellness. Body: At Kerwell, we believe in the power of nature to restore balance. Explore our curated collection of premium CBD, expertly vetted for purity and potency. Let our knowledgeable guides help you find the perfect natural remedy to support your well-being. Because feeling your best, naturally, is a journey we’re honored to share. Call to Action: Explore Our Premium CBD
• •Headline: Quality You Can Trust. Relief You Can Feel. Body: Navigating the world of CBD can be overwhelming. That's why transparency is at the heart of everything we do. Every Kerwell product is third-party lab tested, ensuring you receive the highest quality, natural ingredients for effective relief. Experience the Kerwell difference. Call to Action: Learn About Our Standards
• •Headline: More Than Just CBD. It's Your Wellness Elevated. Body: From soothing balms for targeted relief to calming tinctures for a more peaceful day, Kerwell offers a premium selection designed for your specific needs. We're passionate about educating and empowering you to integrate the natural benefits of CBD into your life. Call to Action: Shop by Your Wellness Goals [Sleep, Stress, Pain]
• •Headline: Your Questions Answered. Your Wellness Supported. Body: New to CBD? Our dedicated team is here to provide compassionate guidance and expert insights. We create a welcoming space for you to learn, explore, and discover how our premium, natural CBD products can enhance your daily routine and help you thrive. Call to Action: Visit Us In-Store or Chat Online
• •Headline: The Kerwell Standard: Pure, Potent, Premium. Body: We meticulously select only the finest organic hemp and natural ingredients because we believe your body deserves the best. Our commitment to quality means you can confidently choose Kerwell for effective, science-backed wellness solutions. Feel the difference that purity makes. Call to Action: Discover Our Product Promise