Brand Tone

Humorous & Sassy, Playful & Quirky, Bold & Unapologetic, Handmade & Heartfelt, Emotional & Relatable

Brand Values

• •Creativity & Originality
• •Love & Passion
• •Handmade Quality
• •Authenticity & Boldness
• •Joy & Connection
• •Sustainability

Best Practices

• •Develop a "Brand Voice Chart": Clearly define your core tone (e.g., Sassy & Humorous), secondary tones (e.g., Playful, Heartfelt), and "tones to avoid" (e.g., Overly Formal, Generic, Mean-spirited). Provide examples for each.
• •"Keolix-ify" Your Language: Create a list of "power words" and phrases that embody the brand's personality (e.g., "cheeky," "sassy," "vibe," "handmade with heart," "zero apologies," "spark joy"). Encourage their use across all copy.
• •Write Like You Talk (if "you" are Keolix): Encourage copywriters to adopt the persona of Léa Keokxe (or the established brand personality) – someone bold, creative, a bit rebellious, but also caring and passionate about their craft. Read copy aloud to check if it sounds authentic.
• •Consistency Across Channels, Adaptability Within Channels: While the core tone should remain consistent (e.g., always bold and a bit sassy), adapt the intensity or specific humor to the platform. TikTok might allow for more overtly playful or trending-focused humor, while an email to a customer with an issue might temper the sass with more direct helpfulness, while still being friendly and on-brand.
• •Review and Iterate with a "Tone Check": Regularly review website copy, social media posts, product descriptions, and customer service responses specifically for tone consistency. Ask: "Does this sound like Keolix?" If not, revise. Use customer feedback and engagement as a guide for what resonates.

Social Perception

Positive Customer Feedback, Appreciation for Uniqueness, Seen as a "Vibe", Engaged & Responsive

Copy Examples

• •Warning: May spontaneously offer unsolicited advice. Or just demand coffee. Fuel your glorious opinions with our 'Knows Best' mug. Handmade, so it’s as unique as your 'helpful' suggestions.
• •Your walls called. They're bored. Inject some personality with our 'Existential Sloth Hanging in There' print. Because adulting is weird, but your decor doesn't have to be. Lovingly handmade to spark joy (or at least a smirk).
• •Passive aggressive? Nah, we're aggressively awesome. Slap some truth on your laptop, water bottle, or that one coworker's forehead (we won't tell). Our 'Zero Apologies' sticker pack: handmade sass for a bland world.
• •Congrats on surviving another trip around the sun! Here's a card that's almost as awesome as you are. (Okay, maybe not *as* awesome, but it's lovingly handmade and full of good vibes!).
• •Carry your stuff, and your rebellious spirit. Our 'Too Sassy for Single-Use Plastic' tote is handmade with love, a sprinkle of chaos, and eco-friendly materials. Look good, feel good, be unapologetically you.