Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Personal and Heartfelt, Girly and Trendy, Appreciative

Brand Values

• •Self-Expression and Personalization
• •Handmade Quality
• •Customer Connection and Community
• •Joy and Fun
• •Support for Small Business

Best Practices

• •Embrace Emojis and Enthusiastic Language: Consistently use emojis (✨💖🛍️🥰) and enthusiastic, positive words ("obsessed," "love," "cute," "fave," "gorgeous") that align with the brand's playful and friendly vibe.
• •Personalize and Connect: Address the audience directly (using "you," "your"). Share the founder's voice (e.g., "XOXO, Kendall") and emphasize the "handmade with love" aspect to foster a personal connection.
• •Highlight Customization and Self-Expression: Continuously reinforce the value of personalization in product descriptions, social media captions, and ads. Use phrases like "make it yours," "your unique style," "designed by you."
• •Be Visually Consistent with Tone: Ensure that the visual elements (bright colors, fun patterns, user-generated content) in ads and social posts match the cheerful and trendy tone of the copy.
• •Engage with Relatable, Trendy Content: Continue using TikTok sounds, participating in relevant trends (like small business humor), and using colloquial language that resonates with the target audience, while always keeping it positive and brand-aligned.

Social Perception

Positive Customer Experiences, Trendy and Desirable, Strong Social Media Engagement, Some Shipping Time concerns, Responsive Customer Service

Copy Examples

• •✨ OBSESSED is an understatement! ✨ Our new [Product Name] bags are here and ready for YOUR custom touch! 💖 Pick your patches, choose your colors, and let’s make some magic. Because you deserve a bag as unique as you are! Tap to shop and start designing your dream! #KenzKustomz #HandmadeWithLove #CustomBag #NewCollection #PersonalizedGifts
• •Pack an order with us! 📦💕 Seeing your Kustomz come to life is our FAVE thing! This gorgeous [Product Type] is heading to its new home – we hope you absolutely love it, [Customer Name/Initial]! 🥰 Who’s next?! #KenzKustomz #SmallBusiness #PackWithMe #HandmadeGoodness #CustomerLove #TikTokMadeMeBuyIt
• •Treat Yourself! 🥰 Get 15% OFF all Ready-To-Ship goodies this week only! ✨ Spoil yourself or a bestie with something sparkly and fun. Because everyone deserves a little Kenz Kustomz joy! Use code: SPARKLE15 at checkout! #KenzKustomz #Sale #ReadyToShip #LimitedTimeOffer #ShopSmall
• •💖 Get Ready to Swoon! Our NEW [Collection Name] Collection Just Dropped! ✨ Email Body Snippet: Hey Kustomizer! Get ready to fall in L😍VE! Our much-awaited [Collection Name] is finally here, bursting with fresh designs and all the customizable fun you adore. Each piece is handmade with a sprinkle of Kenz Kustomz magic, just for you! Let's make something amazing together! XOXO, Kendall & The Kenz Kustomz Team
• •BEEP BEEP! 🚗💨 Make your ride smell as sweet as it looks with our Kustom Car Freshies! Handmade with love and the best-smelling scents, you can pick your shape, color, and even add a touch of glitter (because, why not?! ✨). Say 'bye-bye' to boring car vibes and 'hellooo' to your new favorite accessory! #KenzKustomz #CarFreshie #CustomCar #Handmade #GirlyCarAccessories