Brand Tone

Friendly and Approachable, Informative and Helpful, Enthusiastic and Passionate, Community-Oriented, Reassuring and Trustworthy, Modern and Engaging

Brand Values

• •Passion for Nature
• •Customer Well-being and Satisfaction
• •Quality and Plant Health
• •Accessibility and Convenience
• •Enhancing Lifestyles
• •Knowledge Sharing

Best Practices

• •Create a Unified Voice Document: Clearly define the brand's tone (e.g., enthusiastic, helpful, friendly, never condescending), key phrases (like "Vive con Plantas"), and a "do/don't" list for language. This ensures everyone creating content is aligned.
• •Prioritize Value and Education: Consistently offer genuinely helpful tips, advice, and insights about plant care. This reinforces the knowledgeable and supportive aspects of the brand tone.
• •Engage Authentically and Promptly: Respond to comments and messages in a friendly, personal, and timely manner, reflecting the approachable nature of the brand. Use language consistent with your voice document.
• •Tell Stories: Share the "why" behind Kenaz.cl, customer success stories, or the journey of specific plants. Storytelling fosters connection and makes the brand more relatable and human.
• •Maintain Visual Harmony: Ensure all visuals (website imagery, social media posts, videos) are high-quality, vibrant, and reflect the brand's passion for plants and happy, green living spaces. This visually reinforces the overall brand message and tone.

Social Perception

Knowledgeable Resource, Community Hub, Reliable Supplier, Comprehensive Plant Shop, Modern and Relatable

Copy Examples

• •Social Media Post (General): Ready to turn your home into a green paradise? 🌿 At Kenaz.cl, we're passionate about bringing nature to you. Explore our vibrant collection and let's #ViveConPlantas! Shipping all over Chile!
• •Product Promotion (e.g., for a specific plant): Meet the stunning Calathea Zebrina! Its striking foliage is a true masterpiece of nature. 🌱 Needs a little TLC with indirect light and humidity, but totally worth it! Get yours at Kenaz.cl and we'll share all our best care tips! #KenazPlantas #CalatheaLove
• •Service Advertisement (e.g., Office Plants): Boost productivity and purify your office air with a touch of green! 🏢 Kenaz.cl offers personalized plant solutions and maintenance for businesses. Let's create a healthier, happier workspace together! Learn more on our site. #OficinaVerde #BienestarLaboral
• •TikTok Video Script Hook: Are your plant babies looking a bit sad? 😢 Don't give up! Here are 3 common mistakes and how Kenaz.cl helps you fix them FAST! #PlantTips #KenazAlRescate
• •Website Homepage Snippet: Welcome to Kenaz.cl – where your green dreams take root! From easy-care starter plants to exotic beauties, plus all the pots and advice you need. Let's fill your life with plants! ✨