Brand Tone

Trendy and Youthful, Confident and Bold, Casual and Approachable, Direct and Promotional, Visually Driven

Brand Values

• •Style and Trend-Consciousness
• •Quality
• •Self-Expression and Individuality
• •Comfort
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., cool, confident, edgy, witty, chill), a "we are/we are not" list, and examples of good and bad copy. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their slang, their aspirations, what resonates with them, and how they communicate. The copy should speak their language authentically.
• •Prioritize Visual-Verbal Harmony: Ensure the copy complements the visuals. If the image is bold and edgy, the copy should match that energy, not be overly passive or generic.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook ad, or a customer service email, the underlying tone should feel consistently "Ken Adams." Avoid drastic shifts in voice.
• •Review and Refine Regularly: Periodically audit your content to ensure it still aligns with the brand voice and resonates with the target audience. Trends and language evolve, so the brand voice might need subtle tweaks over time.

Social Perception

Fashion-Forward, Good for Casual Wear, Visually Appealing Products, Online Savvy, Responsive

Copy Examples

• •Instagram Post (New Hoodie Arrival): "Level up your street game. 🔥 Our new [Hoodie Name] just dropped – ultimate comfort, maximum style. Cop yours before it's gone. Link in bio. #KenAdams #StreetwearKing #NewCollection #HoodieSeason"
• •Website Banner (General Sale): "Your Style Upgrade Starts Now. Shop the Ken Adams Sale – Fresh Drops & Killer Deals. Don't Miss Out."
• •Facebook Ad (Targeting young men interested in fashion): "Tired of blending in? Ken Adams brings you the freshest streetwear designed to make a statement. 🔥 Bold prints, oversized fits, and premium quality. Shop the look. [Link to Website]"
• •Product Description (Oversized T-shirt): "Own the streets in our [T-shirt Name] Oversized Tee. Crafted for all-day comfort and effortless cool, this tee is your new go-to for that laid-back yet on-point vibe. Pair it with your favourite denims or joggers. Details: Premium cotton, relaxed fit, [mention unique design element]."
• •Email Subject Line (New Collection Launch): "🚀 Fresh Drops Alert! The Ken Adams [Collection Name] Is Here."