Brand Tone

Empowering and Confident, Authentic and Personal, Joyful and Vibrant, Community-Focused and Inclusive, Storytelling

Brand Values

• •Empowerment
• •Authenticity
• •Ethical Production and Respect
• •Quality and Craftsmanship
• •Individuality and Self-Expression
• •Joy and Positivity
• •Community

Best Practices

• •Embrace Storytelling: Weave Yvonne's personal journey and the brand's Nigerian inspiration into a variety of content, from \"About Us\" pages to social media posts. This reinforces authenticity.
• •Use Empowering Language: Consistently choose words that uplift, inspire confidence, and encourage self-expression. Focus on how the clothes make the wearer *feel*.
• •Highlight Vibrant Details: Let the joy and vibrancy of the designs shine through in descriptive language. Use vivid adjectives when talking about colors, prints, and fabrics.
• •Foster Community Dialogue: Actively engage with the audience on social media. Ask questions, respond to comments with warmth, and share user-generated content to reinforce the \"Kemi Telford equals people\" ethos.
• •Maintain Transparency: When discussing production or brand values, be open and honest. This builds trust and aligns with the ethical perception of the brand.

Social Perception

Positive and Uplifting, Distinctive and Recognizable, Ethical and Conscious, High Quality, Founder-Driven, Inclusive Sizing

Copy Examples

• •Headline: \"Don't Just Enter the Room. Own It. ✨ Our latest collection is here to help you take up space and radiate confidence. #KemiTelford #BoldFashion\"
• •Instagram Post: \"Inspired by the vibrant spirit of Nigerian heritage and the strength of women everywhere. Each Kemi Telford piece tells a story. What will yours say? 💃 #WearYourStory #KemiTelfordWoman\"
• •Product Description Snippet: \"More than just a dress, it's a mood-lifter. Crafted from 100% organic cotton with a print that sings, get ready to feel fabulous and turn heads. Because life’s too short for boring clothes! 😉 #JoyfulDressing #EthicalFashion\"
• •Email Subject Line: \"Be Unapologetically You. Discover Kemi Telford.\"
• •Facebook Ad: \"Tired of blending in? Stand out in Kemi Telford. We create bold, joyful, and ethically made clothing that empowers you to express your unique style. Join our vibrant community! #KemiTelfordStyle #EmpoweredWomen\"