Brand Tone

Professional, Expert, Reliable, Trustworthy, Solution-Oriented, Direct, Informative, Service-Oriented

Brand Values

• •Quality
• •Effectiveness & Problem Solving
• •Experience and Expertise
• •Customer Satisfaction & Long-term Relationships
• •Swedish-Made
• •Environmental Responsibility
• •Reliability and Performance

Best Practices

• •Prioritize "Professional" and "Effective": Always highlight the professional grade and problem-solving nature of the products. Use strong verbs that convey power and results (e.g., "tackles," "eliminates," "dissolves," "protects").
• •Emphasize Experience and Trust: Regularly mention the 36 years of experience and Swedish manufacturing as pillars of trust and quality. This reinforces reliability.
• •Be Direct and Informative, Not Overly Casual: While being approachable, maintain a tone of expertise. Provide clear information about product benefits and applications. Avoid overly informal language or humor that might undermine the professional image.
• •Highlight Solution-Oriented Benefits: Focus on how the products solve specific customer problems rather than just listing features. Frame copy around "your challenge, our solution."
• •Incorporate Values Consistently: Weave in mentions of quality, environmental responsibility (where applicable, like Swan-labeling or biodegradability), and customer service to reinforce the core brand values in all communications.

Social Perception

Professional/B2B Focus, Specialized Supplier, Established and Experienced, Positive (based on Trustpilot), Limited Mainstream Visibility

Copy Examples

• •Headline: 36 Years of Swedish-Made Cleaning Power: Trust Kemgrossisten for Professional Results. Body: For over three decades, Kemgrossisten has been the professional's choice for powerful and reliable chemical solutions. Our Swedish-made products are engineered for effectiveness, tackling the toughest cleaning challenges with ease. Discover the Kemgrossisten difference for your business or home.
• •Headline: Your Problem, Our Expert Solution. Effective Cleaning Starts Here. Body: From stubborn graffiti to industrial grime, Kemgrossisten offers targeted, easy-to-use chemical solutions. We don't just sell products; we provide answers. Explore our extensive range of professional-grade cleaners, degreasers, and sanitizers, and experience proven results.
• •Headline: Quality You Can Rely On. Service You Can Count On. Body: At Kemgrossisten, quality isn't just a promise, it's the foundation of our 36-year legacy. We are committed to providing high-performance, Swedish-made chemical products and exceptional customer service. Partner with us for reliable solutions and a cleaner tomorrow.
• •Headline: Eco-Conscious Cleaning Power: Effective and Responsible. Body: Clean effectively while caring for the environment. Kemgrossisten offers a growing range of Swan-labeled and biodegradable cleaning solutions. Benefit from our ISO-certified production and commitment to sustainability, without compromising on professional-grade results.
• •Headline: B2B Accounts: Streamline Your Professional Chemical Supply. Body: Simplify your procurement with a Kemgrossisten B2B account. Access our full range of Swedish-made professional chemicals, enjoy fast nationwide delivery, and benefit from dedicated support. Focused on quality and efficiency for your business needs.