Brand Tone

Friendly, Celebratory, and Reliable

Brand Values

• •Customer Satisfaction & Creating Positive Experiences
• •Expertise & Passion
• •Honesty & Transparency
• •Reliability & Professionalism
• •Helpfulness & Problem Solving
• •Respect
• •Sustainability

Best Practices

• •Emphasize Celebration & Joy: Use language that evokes happiness, milestones, and the fun of gathering. Words like "celebrate," "cheers," "joy," "unforgettable," and "party" should be common.
• •Showcase Expertise with Enthusiasm: Communicate knowledge and experience in a passionate, approachable way, not an overly technical or distant one. Highlight being "experts" and "passionate."
• •Maintain a Friendly & Helpful Voice: Ensure all communication, from initial inquiry to post-event follow-up, is warm, supportive, and solution-oriented, reflecting values like "helping people" and being "problem solvers."
• •Be Reliable in Your Messaging: If you promise stress-free service or being on time, ensure your copy consistently reinforces these aspects of dependability.
• •Incorporate Customer Success Stories (Briefly): Weave in phrases or sentiments from positive testimonials (like "making guests happy" or "smooth experience") to let customer voices reinforce the brand perception.

Social Perception

Customers perceive Kegs on Legs very positively. Clients describe their experiences as "amazing," "fabulous," and highlight the professionalism and positive attitude of the team. They are seen as a reliable partner for significant events, capable of delivering exceptional experiences. The company's self-description as "Australia's leading beverage caterer" aims to position them as a go-to expert in the field.

Copy Examples

• •Crafting unforgettable celebrations, one pour at a time. Let Kegs on Legs bring the cheer (and the beer!) to your next big moment. Reliable service, exceptional drinks, zero stress.
• •Your party deserves more than just drinks; it deserves an experience! As Australia's passionate beverage experts since 2005, we deliver amazing memories and good vibes, guaranteed.
• •Big event? No worries! From kegs of your favourite brews to a fully stocked mobile bar, we handle all your beverage needs with a smile. Let's make your celebration legendary!
• •Cheers to making memories! At Kegs on Legs, we're all about bringing people together with great drinks and seamless service. Honest advice, transparent pricing, and a team that genuinely cares about your event.
• •Planning an event in Melbourne, Sydney, or the Gold Coast? Tap into Australia's leading beverage catering. We’re experts in draught beer and passionate about making your occasion shine. What can we get for you?