Brand Tone

Quality-Focused, Confident, Friendly, Approachable, Proudly Michigan-Centric & Outdoorsy, Direct & Clear

Brand Values

• •Quality Craftsmanship: Repeatedly mentioned in product descriptions and the "About Us" section.
• •Durability & Longevity: Products are "Built to Last."
• •Individuality & Personalization: Focus on custom designs and products that allow customers to express themselves ("Made to Stand Out").
• •Customer Satisfaction: Positive reviews highlight good customer service and product satisfaction.
• •Connection to Place & Lifestyle: Strong emphasis on Michigan pride and an outdoor, rugged lifestyle.

Best Practices

• •Embrace the "Rugged Quality" Narrative: Consistently use words that evoke durability, craftsmanship, and an adventurous spirit (e.g., "built to last," "rugged," "adventure," "premium materials," "handcrafted feel" even if laser-engraved).
• •Maintain a Confident but Approachable Voice: Be proud of the product quality and unique designs, but keep the language accessible and friendly, avoiding overly technical jargon.
• •Highlight Personalization and Uniqueness: Continuously emphasize the custom aspect and how Keeko Designs helps customers express their individuality or celebrate their specific interests (e.g., "your design," "tell your story," "uniquely yours").
• •Focus on visual consistency across platforms, especially on Instagram, aligning product photography with the rugged style and outdoors inspiration.
• •Review current social media bios (like the Pinterest one) to ensure they accurately reflect the current brand focus on laser-engraved goods and apparel, primarily with a Michigan and outdoor theme.

Social Perception

Positive Customer Feedback: Customers appear highly satisfied with product quality, design accuracy, and shipping speed. Reliable & Trustworthy: Positive reviews and clear product information contribute to this perception.

Copy Examples

• •Find your new favorite.
• •Shop custom laser-engraved gear today.
• •Quality gifts, made with care, for moments that matter.
• •Our leatherette can coolers and patch hats are ready for anything.
• •Premium materials, expert craftsmanship, and designs that tell your story.