Brand Tone

Humorous, Irreverent/Rude/Offensive, Playful/Cheeky, Direct/Bold, Informal

Brand Values

• •Humor & Laughter
• •Originality/Uniqueness
• •Quality (in design)
• •Boldness/Authenticity

Best Practices

• •Embrace the Edge: Don't shy away from the brand's core identity of being humorous, rude, and offensive. Watered-down copy will feel inauthentic.
• •Know Your Audience (and Their Limits): While the brand is offensive, understand there's a line even for an edgy audience. The humor should ideally land as funny-shocking, not genuinely hateful or harmful (unless that's a very specific, calculated risk). The website's 'About Us' mentions 'funny, rude, and offensive' but also 'well-designed,' implying a certain level of wit over pure crassness.
• •Consistency is Key (Everywhere): From product names and descriptions to social media posts, email marketing, and even error messages – the tone should be consistently applied.
• •Use Colloquial Language & Swearing Appropriately (for the brand): Incorporate informal language, slang, and profanity in a way that feels natural to the brand's voice, not forced. Match the level seen on their existing cards and website.
• •Inject Personality into Every Interaction: Even transactional communications can carry the brand's tone. For example, an order confirmation could say, 'Alright, you legend, your order's in! We'll get these beautifully offensive goods shipped out before you can say 'Bob's your uncle and Fanny's your aunt'.'

Social Perception

Niche Appeal, Potentially Polarizing, Fun/Entertaining (to its target audience)

Copy Examples

• •Website Banner for New Arrivals: Fresh Profanity Alert! Our New Cards Are Here to Offend & Delight. You're Welcome.
• •Instagram Post Caption for a Birthday Card: Another year older, still a twat. Happy Birthday to your favourite human. Tag 'em if you dare. #KeefsCards #RudeBirthdayCards #SorryNotSorry
• •Facebook Ad for a 'Thinking of You' Card: Thinking of you... and how much you owe me. Nah, just kidding (mostly). Send a card that says what you *really* mean. Shop Keef's.
• •Product Description for a Breakup Card: So, they finally buggered off? Good. Celebrate their exit with a card that truly captures the moment. Blank inside for your unfiltered thoughts (or just draw a middle finger, we won't judge).
• •Email Subject Line for a Holiday Promotion: Don't Be a Boring Git This Christmas. Get Cards They'll Actually Remember.