Brand Tone

Thoughtful & Purpose-Driven, Artisanal & High-Quality, Mindful & Calming, Transparent & Authentic, Warm & Community-Focused

Brand Values

• •Sustainability & Regeneration
• •Connection
• •Quality & Craftsmanship
• •Transparency
• •Mindfulness & Well-being
• •Love & Openness

Best Practices

• •Embrace Storytelling: Share the "why" behind Keap – the founders' journey, the inspiration for scents, the commitment to regeneration. Weave narratives that resonate with mindful living and nature.
• •Use Sensory & Evocative Language: Describe scents and the candle experience in a way that transports the reader and appeals to emotions, focusing on calm, connection, and the beauty of natural elements.
• •Maintain Authenticity & Transparency: Be open about your processes, ingredients, and values. If there are challenges (like the wax transition), communicate them honestly. This builds trust.
• •Speak Directly & Personally: Even in broader communications, adopt a warm, human tone. Address the community as "Keapers" or use inclusive language. This reflects their direct engagement style.
• •Reinforce Core Values Consistently: Ensure that every piece of copy, from product descriptions to newsletters, subtly or overtly ties back to Keap's core values of sustainability, connection, quality, and mindfulness.

Social Perception

High-Quality & Luxurious, Ethical & Trustworthy, Personal & Caring, Aspirational but Approachable, Unique Stance on Social Media

Copy Examples

• •Headline: Reconnect. Rebalance. Regenerate. Light a Keap. Body: In a world that never stops, find your pause. Our candles are more than scent; they are an invitation to presence. Handcrafted with natural coconut wax and masterfully blended aromas, each flame is a step back to nature, a moment for yourself. Discover the ritual of Keap.
• •Product Description Snippet (for a "Wood Cabin" scent): "Evoke the tranquility of a forest retreat. Our Wood Cabin candle, infused with notes of [specific notes like pine, cedar, smoke], is hand-poured with love in our Kingston studio. Sustainable, clean-burning, and designed to bring the wild calm of nature into your home."
• •Newsletter Snippet (Announcing a New Scent): "Dear Keapers, This season, we've captured the essence of [new scent inspiration, e.g., 'a blooming meadow after a spring rain']. Crafted with the same dedication to natural purity and olfactory artistry you've come to cherish. We invite you to experience [Scent Name] and let it become part of your restorative moments. Read more about its journey from inspiration to your home on our blog."
• •About Us Snippet: "We started Keap with a simple question: how can we find more connection in our everyday lives? The answer, for us, lies in the simple act of lighting a candle. But not just any candle. One made with integrity, respect for the planet, and a desire to help you cultivate peace and presence. Join us on this journey."
• •Call to Action (for their newsletter): "Beyond the flicker. We’re not on social media, but our connection with you is real. Join our newsletter for stories from the studio, early access to new scents, and reflections on living a more mindful life. Become a Keaper."