Brand Tone

energetic, adventurous, and stylish

Brand Values

• •Quality and Performance
• •Style and Fashion
• •Customer Satisfaction
• •Adventure and Lifestyle
• •Community/Crew Mentality

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., energetic, bold, playful, confident) with examples of "do's and don'ts." This ensures everyone writing for the brand is aligned.
• •Use Active and Engaging Language: Employ strong verbs and an active voice. Use words that evoke excitement, adventure, and style, consistent with the KDEAM persona (e.g., "shred," "own it," "ignite," "unleash").
• •Speak Your Customer's Language: Understand how your target audience communicates. Incorporate relevant slang or a casual tone if appropriate for the "Crew" vibe, but maintain clarity and professionalism.
• •Highlight Benefits with Attitude: Instead of just listing features (polarized, UV protection), frame them with the brand's energetic tone. For example, "Polarized to cut glare so you never miss a moment of the action," or "UV400 protection to keep your eyes sharp for whatever the day throws at you."
• •Maintain Consistency Across All Channels: Ensure the brand voice is consistent on the website, social media, email marketing, product descriptions, and customer service interactions. This builds a strong, recognizable brand identity.

Social Perception

Customers generally perceive KDEAM sunglasses positively, often praising their quality, design, and value for money. The brand is seen as offering stylish and functional eyewear suitable for various activities.

Copy Examples

• •Headline: KDEAM: See More. Do More. Body: Don't just face the sun, own it. Our polarized shades are built for adventure, styled for the bold. Grab your pair and join the Crew.
• •Headline: Level Up Your Look. And Your Vision. Body: KDEAM sunglasses aren't just an accessory, they're a statement. High-performance, cutting-edge style. Ready for anything. Are you?
• •Headline: From Sunrise Shred to Sunset Cruise. Body: Life’s too bright to squint. KDEAM delivers crystal clear vision and killer style, from the street to the summit. Adventure awaits.
• •Headline: Warning: May Cause Extreme Confidence. Body: Slip on a pair of KDEAMs and feel the difference. Polarized, protective, and undeniably cool. The world looks better through our lenses.
• •Headline: Join the KDEAM CREW. It’s a Vibe. Body: More than just sunglasses, we’re a community of thrill-seekers and style-setters. Get your KDEAMs and show us what you’re made of. #KDEAMCrew