Brand Tone

Enthusiastic, aspirational, informative, and trend-aware, with a focus on authenticity and personalization for the Italian market.

Brand Values

• •Authenticity: Emphasizing "Authentic Korean Beauty Products".
• •Quality & Innovation: Highlighting "high-quality, innovative products" and "Korean innovation".
• •Customer Empowerment & Self-Love: Their mission is "to empower individuals to unlock their unique beauty and confidence" and "fostering a community that celebrates self-love and inclusivity".
• •Expert Guidance & Personalized Experience: Striving to provide "expert guidance" and "personalized experiences".
• •Effectiveness & Results: Focusing on products that deliver visible results like "radiant, balanced complexion," "clear, smooth, and radiant complexion," and the "glass skin" look.

Best Practices

• •Use "You-focused" Language: Address the customer directly, focusing on their needs, desires, and how the products benefit them (e.g., "Unlock *your* radiance," "Transform *your* skincare routine").
• •Emphasize Benefits and Solutions: Clearly communicate how each product solves a problem or helps achieve a desired outcome (e.g., "Calms irritation, hydrates deeply, and restores balance," "Cleanses, exfoliates, reduces acne, and refreshes the skin").
• •Incorporate Aspirations with Authenticity: While being aspirational ("achieve the balanced, radiant complexion"), ensure claims are backed by product features and ingredients, maintaining the value of authenticity.
• •Showcase K-Beauty Expertise: Highlight Korean innovation, ingredients, and skincare rituals.
• •Localize and Personalize: Tailor content to resonate with the Italian market and individual customer needs.

Social Perception

A specialized retailer bringing popular Korean skincare trends and products to the Italian market, seen as a source for achieving desirable skincare outcomes and addressing specific concerns tailored to the Italian climate.

Copy Examples

• •Shop now and own your beauty!
• •Get refreshed, supple skin every day!
• •Indulge your skin!
• •Experience the confidence of a blemish-free glow!
• •Embrace flawless, protected skin every day.