Brand Tone

authentic, cultured, ethical, and appreciative

Brand Values

• •Authenticity & Tradition
• •Ethical Sourcing & Sustainability
• •Cultural Appreciation & Respect
• •Beauty & Uniqueness
• •Family & Legacy

Best Practices

• •Storytelling is Key: Always weave in the narrative behind the products – their origin, the artisans, the cultural significance. This reinforces authenticity and connection.
• •Emphasize \"Handmade\" and \"Ethical\": Consistently use terms that highlight the craftsmanship, ethical sourcing, and sustainable nature of the products, as these are core to the brand's identity.
• •Use Evocative and Respectful Language: Describe items with words that convey beauty, uniqueness, tradition, and cultural richness. Maintain a respectful tone towards the cultures from which items are sourced.
• •Maintain a Personal and Passionate Voice: Reflect the family-owned nature and the genuine love for travel and handcrafted items in your communication. Let the passion shine through.
• •Visual Consistency: Ensure that photography and visual branding align with the authentic, cultured, and high-quality nature of the products. Images should tell a story, just like the copy.

Social Perception

Customers and the public generally perceive Kashgar Emporium positively, viewing it as a source of unique, high-quality, and ethically sourced handcrafted goods. Reviews and comments often highlight the beauty and uniqueness of the items, the stories behind them, and the feeling of discovering something special. The brand is seen as more than just a retailer; it's perceived as a curator of cultural artifacts and a supporter of artisans. The connection to travel and global cultures resonates with customers seeking distinctive pieces with character. Their Facebook page shows engagement with posts, and Instagram showcases their products visually, appealing to an audience that values aesthetics and craftsmanship.

Copy Examples

• •Headline: Discover the Soul of Craftsmanship. Body: At Kashgar, every piece tells a story. Journey with us through a curated collection of handcrafted treasures, ethically sourced from tribal artisans around the globe. Own a piece of history, support a tradition. Call to Action: Explore Our Collections
• •Headline: Beyond Beautiful. Ethically Made. Body: We believe true beauty lies in how things are made. Kashgar Emporium brings you stunning, handmade jewellery, textiles, and artefacts, ensuring every purchase supports sustainable practices and empowers artisan communities. Adorn your life with meaning. Call to Action: Shop Ethically
• •Headline: Unearth the Unique. Embrace the Extraordinary. Body: Tired of the mass-produced? Step into the world of Kashgar and find one-of-a-kind pieces, from antique tribal adornments to contemporary handcrafted homewares. Let your style tell a unique story. Call to Action: Find Your Treasure
• •Headline: A Legacy of Passion. A Future for Artisans. Body: For decades, Kashgar has traveled the world to bring you the most beautiful, handmade items. As a family-owned business, we're dedicated to preserving age-old traditions and supporting the skilled hands that create them. Call to Action: Learn Our Story
• •Headline: More Than an Emporium. A Celebration of Culture. Body: Kashgar is your gateway to global artistry. From intricate textiles to timeless jewellery, each item is a testament to the rich cultural heritage of its origin. Bring the world's beauty into your home. Call to Action: Journey with Kashgar