Brand Tone

Direct, Promotional, and Value-Oriented

Brand Values

• •Variety/Wide Selection
• •Value/Fair Prices
• •Customer Satisfaction (Stated)
• •Convenience

Best Practices

• •Focus on Variety and Value: Consistently highlight the extensive product range and competitive pricing in all communications. Use phrases like 'everything you need,' 'huge selection,' 'best prices,' 'great deals.'
• •Keep it Direct and Action-Oriented: Use clear, concise language. Start with strong verbs and include clear calls to action (e.g., 'Shop Now,' 'Discover More,' 'Get Yours Today').
• •Showcase Product Benefits (Simply): While the current tone is very direct, subtly weaving in the benefits of products (e.g., 'Make life easier with our kitchen gadgets,' 'Style up your home with our new decor arrivals') can add appeal without losing the directness.
• •Maintain a Helpful and Accessible Stance (Aspirational): While current customer service perception is mixed, the brand's stated aim is to be helpful. Copy should reflect this by being easy to understand and by making information readily accessible. Use straightforward language, avoiding jargon.
• •Use Consistent Visuals and Messaging: Ensure that the images and videos used align with the message of variety and value. If promoting specific deals, make sure the visuals clearly represent those offers. Ensure messaging is consistent across the website, social media, and app.

Social Perception

Perceived as a go-to place for a vast array of goods, a 'top online shopping mall in Lebanon' offering everything from fashion to electronics. Known for having a huge selection. Some customers appreciate the prices and product range. Significant concerns exist regarding product quality, customer service, and the handling of issues like incorrect deliveries or non-functional items. Some customers report a 'zero percent customer service' experience.

Copy Examples

• •Headline: Everything You Need, All in One Place! Shop Karout Online Today. Body: From the latest electronics to everyday essentials, find thousands of products at unbeatable prices. Fast delivery across Lebanon. Click here to explore!
• •Headline: Unbox Happiness! Your Favorite Brands, Delivered to Your Door. Body: Why wait? Get the best deals on fashion, toys, home goods, and more. Karout Online: Your #1 shopping destination in Lebanon. Shop now!
• •Headline: Massive Selection, Amazing Prices! Body: Discover incredible variety at Karout Online. Whether it's for your home, your family, or yourself, we've got you covered. Don't miss out on our latest offers!
• •Headline: Your Go-To Online Mall in Lebanon! Body: Karout Online brings the mall to you! Shop conveniently for everything on your list – from personal care to kitchen gadgets. Quality products, fair prices, always.
• •Headline: The Best Deals Are Just a Click Away! Body: Explore thousands of items and enjoy fantastic savings at Karout Online. We're committed to bringing you value and variety. Start shopping and save!