Brand Tone

Comfort-focused, problem/solution-oriented, reassuring, and benefit-driven.

Brand Values

• •Better Sleep
• •Customer Satisfaction
• •Product Quality
• •Comfort
• •Innovation

Best Practices

• •Maintain a problem/solution-oriented approach, focusing on sleep issues and Kapasci products as the answer.
• •Use comfort-focused and reassuring language, emphasizing words like 'comfy,' 'soft,' 'restful,' and 'calm'.
• •Highlight the benefits of better sleep, such as waking up energized, refreshed, and ready to face the day.
• •Reinforce customer-centricity by emphasizing Kapasci's mission to help people get well-rested and energized.
• •Focus on product efficacy and design, highlighting features like 100% blackout, adjustable eye cups, and premium materials.

Social Perception

Positive regarding product quality and comfort, with appreciation for light blocking capabilities.

Copy Examples

• •Our Kapasci Sleep Mask features infinitely adjustable, ultra-soft materials that apply zero pressure to your eyes, for sleep so deep, you'll forget it's even there.
• •Tired of tossing and turning? Kapasci is engineered to help you fall asleep faster and stay asleep longer.
• •Wake up energized and ready to flawlessly glide through the day with Kapasci.
• •Welcome to the new standard of rest. It's a necessity.
• •Shop now for deeper, uninterrupted sleep, backed by our 60-day money-back guarantee.