Tono de Marca

Direct, functional, and sales-driven, focusing on product features, price, and the value proposition of getting a luxury-smelling scent for a low price, emphasizing value and being technically informative.

Valores de Marca

• •Affordability
• •Value/Pragmatism
• •Accessibility
• •Convenience

Mejores Prácticas

• •Lead with the Comparison: Always frame the product as a smart, affordable alternative to a specific, well-known designer brand. This is your unique selling proposition.
• •Focus on "Scent Notes," Not "Ingredients": Use official fragrance terminology (e.g., "Top Note: Orange Blossom," "Dry Down: Cedarwood") to build credibility and appeal to knowledgeable buyers.
• •Emphasize Price and Savings: Every piece of copy should reinforce the value proposition. Use phrases like "Smart Swap," "Luxury for Less," "Save Over 90%," and "The £6 Alternative."
• •Keep it Simple and Direct: Avoid poetic, abstract, or story-based language. Your customer is here for a specific reason—a great scent at a great price. Get straight to the point.
• •Use Strong, Transactional Calls to Action: Make it clear what the customer should do next. Use phrases like "Shop Now," "Choose Your Pack Size," "Add to Basket," and "View the Collection."

Percepción Social

The social perception is largely confined to existing customers and is shaped entirely by product satisfaction, price, and delivery experience due to the absence of social media and independent reviews. It is perceived as a functional retail outlet rather than a public-facing entity.

Ejemplos de Copy

• •Smell expensive without the price tag. Your favourite designer-inspired perfumes, from just 5.99. Shop our collection of luxury alternative fragrances now.
• •Love Jean Paul Gaultier? Try this for 6.
• •Why pay over 80? Our 'Bondage' perfume delivers the same iconic scent of amber, ginger, and vanilla for a fraction of the cost. The smart way to smell amazing every day.
• •Men's Classic Alternatives: Find your signature scent in our collection. From the fresh, citrus notes of Dior alternatives to the deep, woody scents inspired by Fahrenheit, get long-lasting quality without the designer markup.
• •Don't miss out. Add another scent to your order and get free next-day delivery. Double the luxury, zero extra shipping cost.