Brand Tone

Helpful, Customer-Oriented, and Enthusiastic

Brand Values

• •Variety and Choice
• •Customer Satisfaction
• •Convenience
• •Authenticity
• •Community

Best Practices

• •Use words like 'discover,' 'unleash,' 'unique,' 'special,' 'treasure.'
• •Use inviting language.
• •Ask questions in social media posts to encourage interaction.
• •Make it clear how customers can get help.
• •Focus on product authenticity, shipping reliability, and community engagement.

Social Perception

A reliable and trustworthy source for unique and high-quality merchandise, especially within niche communities like K-pop and anime. Perceived as responsive and helpful, fostering a strong sense of community.

Copy Examples

• •Discover unique treasures for every passion!
• •Unleash your inner geek with our exclusive anime and K-pop merchandise.
• •Need help finding the perfect gift? Our team is here to assist you!
• •Free shipping throughout Brazil - because your satisfaction is our priority.
• •Express yourself with our wide variety of home goods, fashion, and entertainment items.