Brand Tone

aspirational, appreciative, and customer-focused

Brand Values

• •Quality
• •Affordability
• •Customer Service
• •Uniqueness & Beauty
• •Accessibility/Convenience
• •Aspiration & Resilience

Best Practices

• •Develop a Brand Voice Document: Clearly define the brand's personality, core values, and the 'why' behind the business. This document should include do's and don'ts for language and style.
• •Know Your Audience: Understand their language, preferences, and what resonates with them to tailor the tone effectively.
• •Reflect Core Values: Ensure the copywriting consistently mirrors the brand's foundational principles, like quality, affordability, and customer care.
• •Tell Your Brand Story: Weave elements of the brand's unique journey and mission into the copy to build connection and relatability.
• •Maintain Consistency Across All Channels: Even if not currently active on social media, ensure any future communications (emails, product descriptions, website updates) use the same established tone for a unified brand experience.

Social Perception

provider of trendy, quality, and affordable women's fashion with a heartwarming startup story

Copy Examples

• •From a dream to your wardrobe, Kalmaro brings you unique styles crafted with passion. Discover fashion that tells a story.
• •Elegance you'll love, prices you'll adore. Experience premium quality and timeless designs, made for your everyday.
• •We started Kalmaro with a simple idea: beautiful clothes that make you feel amazing, without the fuss. Thank you for being part of our journey.
• •Your style, delivered. Find your new favorite outfit from the comfort of your home. Because you deserve to feel beautiful, effortlessly.
• •Inspired by the unique beauty of the sea, our collection is designed to help your style flow. Dive into Kalmaro.