Brand Tone

Enthusiastic, direct, value-oriented, helpful, and informative.

Brand Values

• •Affordability & Accessibility
• •Quality within Price Range
• •Trendiness & Style
• •Customer Empowerment
• •Product Specialization (Wigs, Ripped Jeans, Leggings)

Best Practices

• •Maintain a direct and enthusiastic tone, focusing on value and affordability.
• •Highlight the quality of wigs, ripped jeans, and leggings.
• •Emphasize trendiness and unique style to empower customers.
• •Incorporate helpful and informative content, especially for wig care.
• •Clearly communicate wholesale and retail options.

Social Perception

Perceived as a provider of good quality and fashionable items, especially wigs, at reasonable prices with reliable customer service and shipping.

Copy Examples

• •"Get the latest trends at prices you'll love!"
• •"Our wigs are the softest, most natural-looking on the market – quality you can trust."
• •"Express your unique style with our trendy ripped jeans and leggings!"
• •"Need help styling your new wig? Check out our detailed care guide."
• •"Affordable fashion for everyone, wholesale and retail options available."