Brand Tone

Artisanal & Passionate, Warm & Joyful, Personal & Approachable, Creative & Unique

Brand Values

• •Handmade Quality: This is central to their identity, emphasizing meticulous attention to detail and premium materials.
• •Creativity & Uniqueness: They value offering distinct designs that stand out.
• •Passion for Craft: The founders' passion is a core element of their story.
• •Customer Joy & Satisfaction: The aim to bring warmth and joy to customers is a key value.
• •Personal Connection: Offering customization and sharing their story suggests they value a connection with their customers.

Best Practices

• •Emphasize "Handmade" Authenticity: Always highlight the handmade nature of the products. Use phrases like "crafted by hand," "stitched with love," "artisan-made."
• •Use Warm and Evocative Language: Incorporate words that convey warmth, joy, coziness, and care (e.g., "delightful," "charming," "heartfelt," "cozy up").
• •Showcase the "Unique" Aspect: Stress the originality of the designs. Use terms like "one-of-a-kind," "exclusive design," "your own custom piece."
• •Maintain a Personal and Approachable Voice: Address the audience directly (using "you" and "your"). Share snippets of the making process or the founders' passion to build connection. Be responsive and friendly in communications.
• •Visual Consistency: Ensure that the visual elements (photography style, colors) on all platforms align with the warm, artisanal, and joyful tone conveyed in the text. Bright, clear, and appealing images of the products are key.

Social Perception

Based on their direct online presence (website and Instagram), the perception appears to be that of a small, dedicated handmade business offering cute, high-quality crochet items. Customers on Instagram seem to perceive the brand positively, appreciating the aesthetic and the option for custom orders. The broader social perception is limited due to a lack of widespread online reviews or media mentions. The main perception is shaped by their self-presentation. There's a general awareness in the craft community about the importance of genuine handmade items versus mass-produced goods, which Juyu Club aligns with by emphasizing their handmade process.

Copy Examples

• •Instagram Post (New Product - Amigurumi): "Meet our newest little friend! 🧸✨ Each stitch is lovingly handcrafted to bring a dose of warmth and joy straight to your home. Want to personalize your own cuddly companion? DM us for custom orders! #JuyuHandmade #CrochetLove #AmigurumiArt #UniqueGift"
• •Website Product Description (Crochet Bag): "Carry a piece of art with you. Our [Product Name] bag isn't just an accessory; it's a story woven with passion and the finest yarns. Designed by us, handmade for you – experience the unique touch of Juyu Club. #HandmadeBag #CrochetFashion #QualityCraftsmanship"
• •Instagram Story (Behind the Scenes): (Video snippet of hands crocheting) "A little peek into the magic! ✨ Every Juyu Club creation starts with a single thread and a lot of love. What unique piece can we craft for you today? #HandmadeJourney #CrochetProcess #JuyuClub"
• •Promotional Email Subject: "Made with Love, Just For You 💖 Discover Juyu's Newest Crochet Creations!" Body Snippet: "At Juyu Club, we believe in the simple joy of handmade. Our latest collection is bursting with unique, lovingly crafted crochet pieces designed to add a touch of warmth and personality to your everyday. Explore now and find something truly special."
• •"About Us" Snippet for Social Media: "From two friends with a shared passion for crochet to a little club bringing warmth and unique designs to you! At Juyu, every stitch is a testament to quality craftsmanship and the joy of creating. Welcome to our handmade world! #JuyuClub #OurStory #HandmadeWithLove"