Brand Tone

Sentimental & Emotional, Personal & Caring, Celebratory, Inspirational (Subtle), Trustworthy & Quality-Conscious

Brand Values

• •Meaningful Connections
• •Personalization & Individuality
• •Lasting Memories
• •Thoughtful Gifting
• •Quality & Craftsmanship
• •Customer Happiness

Best Practices

• •Create a Tone of Voice Guide: Document the core characteristics of Juweson's tone (sentimental, personal, celebratory, trustworthy) with examples of "do's and don'ts." This ensures anyone writing copy understands the brand's voice.
• •Focus on "You" and "Your Story": Address the customer directly and emphasize how the products relate to *their* life, *their* relationships, and *their* memories. Use words like "your," "you," "celebrate your," "capture your."
• •Use Emotionally Resonant Language: Incorporate words and phrases that evoke feelings of love, connection, joy, nostalgia, and thoughtfulness (e.g., "cherish," "treasure," "unforgettable," "heartfelt," "special bond," "precious moment").
• •Highlight the "Why" Behind the Purchase: Go beyond describing the product's features. Explain the emotional benefit – how it helps express love, preserve a memory, or make someone feel special. Tell a story with the product.
• •Maintain Consistency Across All Channels: Whether it's a product description, an Instagram caption, a Facebook ad, or a customer service email, the underlying tone should remain consistent. Regularly review content across platforms to ensure alignment.

Social Perception

Positive (Generally), Gift-Oriented, Accessible & Modern, Focus on Sentiment, Community Aspect (growing)

Copy Examples

• •Keep your most cherished memories close to your heart. Our Engraved Coordinates Necklace isn't just an accessory; it's a whisper of a special place, a moment in time, a love that guides you. Personalize yours today and carry your story wherever you go.
• •Another year of love, laughter, and unforgettable moments. ✨ Celebrate your journey together with a gift that says 'forever.' Our personalized pieces are crafted to capture the essence of your unique bond. Tag your special someone you're celebrating with! #Juweson #AnniversaryGift #PersonalizedLove #MakingMemories
• •Make Their Smile Sparkle ✨ Unique Personalized Gifts Inside!
• •Gifts That Tell Your Story. Beautifully Personalized, Uniquely Yours. Shop Juweson.
• •POV: You found the most meaningful gift ever! 😭💖 Watch their face light up when they see your hidden photo. #photonecklace #personalizedgift #juweson #emotionalgift #giftideas #magicmoment