Brand Tone

Practical & Informative, Functional, Direct & Sales-Oriented, Slightly Aspirational (in a DIY/Natural context)

Brand Values

• •Variety & Choice
• •Quality (of materials for purpose)
• •Functionality & Versatility
• •Value/Affordability (especially in bulk)
• •Customer Enablement (for DIY)
• •Accessibility

Best Practices

• •Prioritize Clarity and Information: Focus on providing clear, concise, and accurate information about product materials, dimensions, benefits, and suitable uses. Avoid overly fluffy or vague language. The customer is often looking for specific solutions.
• •Use Functional Language: Highlight the practical benefits and versatility of the products. Words like "durable," "versatile," "airtight," "UV protection," "BPA-free," "multi-use," "easy-to-access" resonate well.
• •Maintain a Helpful, Enabling Stance: Position the brand as a partner for DIYers and small businesses. Use language that empowers them to create, package, and protect their products (e.g., "Start packaging your vision," "Ensure your products stay fresh," "Ready for your personal touch").
• •Be Direct in Calls to Action and Promotions: Clearly guide users on what to do next (e.g., "Shop Now," "Explore Our Range," "Get a Quote"). Be straightforward about offers like bulk discounts and free shipping.
• •Ensure Visuals and Text are Aligned: The clean, product-focused aesthetic on their website and Instagram should be complemented by copy that is equally straightforward and focused on the product's utility and quality. Avoid hyperbole that doesn't match the practical nature of the products.

Social Perception

Resource for DIYers and Small Businesses, Generally Reliable for Product Quality, Concerns about Shipping/Handling for some, Neutral to Positive for Price/Value, Limited Brand Persona Engagement

Copy Examples

• •Headline: Your Creations Deserve the Perfect Container. Body: From light-sensitive serums to luxurious body butters, find the ideal bottle or jar at Juvitus. Explore hundreds of high-quality glass and BPA-free plastic options in all shapes and sizes. Start packaging your vision today.
• •Headline: Preserve Potency. Package Beautifully. Body: Our amber and cobalt blue glass bottles offer superior UV protection for your essential oils and natural formulations. Ensure your products stay fresh and effective, from your workshop to your customers. Shop our protective glass range.
• •Headline: Bulk Up Your Brand, Not Your Budget. Body: Need reliable packaging for your growing business? Juvitus offers competitive bulk pricing on a vast selection of containers, from sleek airless pumps to sturdy low-profile jars. Get your quote and free shipping on qualifying orders.
• •Headline: DIY Dream Starts Here: The Right Container for Every Project. Body: Whether you're crafting homemade candles, whipping up organic lotions, or organizing your pantry, Juvitus has the jars, bottles, and tins you need. Durable, versatile, and ready for your personal touch.
• •Headline: Airtight. Watertight. Just Right. Body: Don't let leaks or spoilage compromise your hard work. Our containers feature secure lids and closures, from precision droppers to foam-lined caps, ensuring your contents stay safe and sound. Find your perfect seal with Juvitus.