Brand Tone

whimsical, joyful, friendly, and encouraging

Brand Values

• •Creativity & Imagination
• •Joy & Positivity
• •Quality
• •Sustainability
• •Appreciation of Small Delights

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your brand's tone (e.g., whimsical, joyful, encouraging), preferred vocabulary (e.g., "magic," "sparkle," "wonder"), and a "do-not-use" list. Share this with anyone creating content.
• •Embrace Storytelling: Weave narratives around your products and brand that evoke positive emotions and connect with the idea of finding joy and magic in small things.
• •Use Positive and Uplifting Language: Focus on words that inspire happiness, creativity, and a sense of wonder. Avoid overly formal or negative phrasing.
• •Be Visually Consistent with Your Words: Ensure the copy complements the brand's visual identity (colorful, playful, illustrative). The cheerful words should match the cheerful designs.
• •Engage Authentically: When interacting on social media or responding to customers, maintain the friendly and encouraging tone. Use emojis and enthusiastic language where appropriate to reinforce the brand's personality.

Social Perception

charming, artistic, and positive brand offering unique, joy-inspiring products. The Instagram engagement suggests a positive reception from its direct audience.

Copy Examples

• •✨ Sprinkle a little magic onto your desk! ✨ Our new collection of whimsical [Product Name] has arrived, designed to spark joy and brighten your day. Which one is calling your name? 💖 #JustLittleStudio #CreativeCuriosities #NewCollection
• •Discover Whimsical Wonders! Art & Stationery to Make Your Heart Smile. Shop Now and Find Your Little Bit of Magic.
• •Stick a dose of happy anywhere! Our adorable [Character/Design] sticker is perfect for personalizing your laptop, notebook, or water bottle. Let this little friend remind you to find joy in the everyday. Made with love and a sprinkle of pixie dust! ✨
• •💌 A Little Dose of Delight Just For You! + Sneak Peeks Inside!
• •Tired of the mundane? 🤔 Add a splash of color and creativity to your life with Just Little Studio! Our art prints and stationery are designed to inspire smiles and happy thoughts. Click to explore our world of whimsical wonders! 🎨