Brand Tone

Professional & Authoritative, Empathetic & Supportive, Motivational & Positive, Educational & Informative, Accessible & Relatable

Brand Values

• •Holistic Health
• •Evidence-Based Practices
• •Individualized Care
• •Empowerment
• •Sustainable Results
• •Compassion & Non-Judgment

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., "Professional yet Warm," "Authoritative but Empathetic"), key messaging pillars, words to use, and words to avoid. Share this with anyone creating content.
• •Always Lead with Empathy, Support with Expertise: Especially in health and wellness, acknowledge the client's potential struggles first, then offer solutions backed by your credentials and knowledge.
• •Educate, Don't Just Instruct: Explain the 'why' behind your advice. This empowers your audience and reinforces your authority and commitment to their understanding.
• •Be Consistent Across All Platforms, Adapt for Nuance: While the core tone (e.g., professional, empathetic) remains the same, the delivery might be slightly more formal on LinkedIn or a medical blog versus more conversational and energetic on TikTok or Instagram. The underlying values and authority must remain consistent.
• •Incorporate Storytelling & Authenticity (where appropriate and ethical): Sharing (HIPAA-compliant and with consent) anonymized client success stories or your own relevant insights (while maintaining professional boundaries) can make the brand more relatable and the advice more impactful, reinforcing the empathetic and supportive aspects of the tone.

Social Perception

As a Medical Expert: Likely perceived as a credible and knowledgeable physician in internal and obesity medicine. As a Coach: Seen as a supportive guide who can help with the psychological and behavioral aspects of weight loss and well-being. Trustworthiness: Her medical background likely lends significant trust to her coaching services. Inspiration: Followers and potential clients likely look to her for motivation and actionable advice. Target Audience Appeal: Likely resonates most with individuals seeking a medically supervised or professionally guided approach to weight loss and lifestyle improvement, who appreciate a blend of medical expertise and coaching support. They are likely looking for a sustainable, health-focused solution.

Copy Examples

• •Website Headline/Hero Section: "Stop Dieting, Start Thriving. Dr. Justine Mami: Your Partner in Medical Weight Loss & Transformative Life Coaching. Achieve lasting health with a plan as unique as you are."
• •Instagram Post (Image: Dr. Mami smiling / a healthy meal): "Feeling stuck on your weight loss journey? You're not alone. As an MD and Life Coach, I combine medical expertise with compassionate guidance to help you break through barriers and build a healthier, happier life. It's not just about the number on the scale; it's about rediscovering your energy and confidence. DM me to learn about my personalized programs. #WeightLossJourney #HolisticHealth #LifeCoach #DrJustineMami #EmpowerYourHealth"
• •Facebook Ad (Targeting adults interested in weight loss & wellness): "Tired of one-size-fits-all diet plans? Dr. Justine Mami, Board-Certified Obesity Medicine Specialist & Life Coach, offers a medically-guided, personalized approach to help you achieve sustainable weight loss and true well-being. Learn how science and supportive coaching can transform your health. Click to book your complimentary discovery call!"
• •TikTok Video Hook (Dr. Mami speaking energetically): "3 myths about weight loss you NEED to stop believing right now! 🤯 As a doctor, I'm here to spill the REAL tea. #WeightLossMyths #HealthFacts #DrJustineMami #MedicalExpert #GetHealthy"
• •Email Subject Line (for a newsletter): "Your Path to Lasting Wellness Starts Here | Insights from Dr. Justine Mami" * Email Snippet: "This week, let's talk about the power of mindset in achieving your health goals. It's often the missing piece in the weight loss puzzle. I'll share three actionable strategies you can implement today..."