Brand Tone

Youthful & Trendy, Expressive & Creative, Confident & Quality-Oriented, Approachable & Engaging, Fashion-Forward

Brand Values

• •Personalization & Self-Expression
• •Quality & Durability
• •Innovation
• •Italian Design & Craftsmanship
• •Accessibility & Presence
• •Fashion & Trend Awareness

Best Practices

• •Define Your Voice Pillars: Clearly articulate 3-4 core characteristics of your brand voice (e.g., Youthful, Expressive, Confident, Approachable). Ensure all writers understand and apply these.
• •Know Your Audience, Platform by Platform: While maintaining core values, adapt the expression of your tone to suit each platform and its primary audience (e.g., more playful and visual on TikTok/Instagram, slightly more informative but still engaging on Facebook, professional on LinkedIn).
• •Use "We" and "You" to Foster Connection: Speak directly to your audience ("You," "Your") and refer to the brand as "We" to create a more personal and approachable feel. Emphasize customer creativity and expression.
• •Show, Don't Just Tell, with Vibrant Language: Use descriptive and evocative words that reflect the fashion-forward and creative nature of the products. Instead of "good cases," try "cases that turn heads" or "your daily dose of style." Highlight the "Made in Italy" aspect and the quality of materials.
• •Create a Style Guide with Examples: Develop a simple internal style guide that includes do's and don'ts, preferred terminology (e.g., "cover" vs. "case," specific Italian phrases if desired), and examples of on-brand and off-brand copy. This will help ensure consistency across all communications and team members. Regularly review and update this guide.

Social Perception

As a Go-To for Trendy Phone Cases, Innovative & Customizable, Italian Brand with a Fashion Sensibility, Rapidly Growing & Successful

Copy Examples

• •Instagram Post (Image: Colorful array of personalized phone cases): Your phone is an extension of YOU. Why blend in? 🎨✨ Design a Just In Case cover that screams your style. #JustInCaseItalia #PersonalizzaIlTuoStile #MadeInItaly #PhoneCaseFashion #CoverPersonalizzate
• •TikTok Video (Fast-paced montage of someone designing a case in-store, set to trending music): POV: You're upgrading your phone's vibe in minutes! 🚀 Get your unique design printed on the spot at your nearest Just In Case. Tag a friend who needs this! #JustInCaseItalia #CustomPhoneCase #TechAccessories #ItalianStyle #TikTokMadeMeBuyIt
• •Facebook Ad (Carousel showcasing different themed collections - e.g., animalier, botanical, marble): From Wild Instincts to Urban Chic – your phone wears your mood! 🔥 Explore the latest Just In Case collections, designed with passion in Italy. Quality protection never looked so good. Shop now or find your nearest store! #JustInCase #PhoneCover #ItalianDesign #NewCollection #SmartphoneAccessories
• •Website Banner (Hero image of stylish phone cases): Don't Just Protect It. Express It. ✨ Just In Case Italia: Where Italian design meets ultimate personalization for your smartphone. Discover quality, style, and endless possibilities. #JustInCaseItalia #CoverSmartphone #DesignItaliano
• •In-Store Signage: Your Style. Your Case. Your Story. Create it here. Just In Case - L'accessorio che parla di te. #JustInCaseItalia #Personalizzazione