Brand Tone

Direct, promotional, accessible, value-oriented, and energetic.

Brand Values

• •Affordability
• •Variety/Selection
• •Trendiness
• •Accessibility

Best Practices

• •Utilize a mix of general fashion hashtags and brand-specific ones (e.g., #JustinTotalFashion, #HarwinFashion).
• •Highlight Value and Urgency: Emphasize affordability, sales, and limited-time offers to drive action, aligning with the brand's value proposition.
• •Be Direct and Clear with Calls to Action: Make it easy for customers to know what to do next, whether it's 'Shop Now,' 'Tap to Shop,' 'Visit Us,' or 'Link in Bio.'
• •Showcase trendy items and new arrivals frequently to maintain a fast-fashion pace.
• •Engage with user-generated content and encourage customers to share their experiences.

Social Perception

Justin Total Fashion is perceived as a go-to for affordable trends, convenient for last-minute outfits, and offering a wide selection, but with a mixed quality perception.

Copy Examples

• •Shop Now and discover the latest trends at unbeatable prices!
• •New Arrivals just dropped! Get your must-have looks before they're gone.
• •Tax-Free Weekend is here! Stock up on your favorite styles and save.
• •Free Shipping on orders over $75! Treat yourself to the fashion you deserve.
• •Tag us in your Justin Total Fashion outfit for a chance to win a gift card! #JustinTotalFashion #HarwinFashion