Brand Tone

Playful & Humorous, Approachable & Friendly, Sex-Positive & Empowering, Discreet & Professional (where needed)

Brand Values

• •Sexual Exploration & Freedom
• •Customer Privacy & Discretion
• •Pleasure & Fun
• •Inclusivity
• •Accessibility

Best Practices

• •Develop a Tone of Voice Guide: Clearly document the brand's personality traits (e.g., playful, empowering, discreet), preferred vocabulary (and words to avoid), and grammatical style. Share this with anyone creating content.
• •Know Your Audience, Speak Their Language: Understand the customer base and use language that resonates with them – in this case, likely informal, open, and appreciative of humor, while still expecting professionalism regarding the service.
• •Prioritize Benefits & Empowerment: Frame product descriptions and marketing messages around how they fulfill desires, enhance experiences, and empower individuals, rather than just listing features. Focus on the positive emotional outcomes.
• •Balance Playfulness with Trust: While humor and a light-hearted tone are engaging, ensure that copy related to transactions, privacy, and customer support remains clear, professional, and reassuring to build and maintain trust.
• •Consistency Across All Channels: Ensure the tone is consistent across the website, all social media platforms, email marketing, and even customer service interactions. This reinforces brand identity and manages customer expectations.

Social Perception

As a Retailer, Engagement, Trust & Discretion, Niche Market

Copy Examples

• •Headline (Website Banner): "Unlock Your Desires. Discreetly Delivered."
• •Social Media Post (Humorous): "Relationship status: Taking myself on a date tonight... with a little help from Just For You Desires. 😉 #SelfLove #TreatYourself #JustForYouDesires"
• •Product Description Snippet (Playful & Informative): "Ready to turn up the heat? Our [Product Name] isn't just a toy, it's a VIP pass to your own pleasure party. Easy to use, even easier to love. What are you waiting for?"
• •Email Subject Line (Curiosity & Benefit): "Psst... Your Fantasies Are Calling (and We Have Their Number)."
• •Instagram Ad Copy (Empowering & Inclusive): "Whoever you are, whatever you're into, your desires are valid. Explore a world of pleasure, designed Just For You. ✨ #SexPositive #ExploreTogether #AdultPlay"