Brand Tone

Professional, Expert, Supportive, Encouraging, Pragmatic, Solution-Oriented, Empathetic, Personalized

Brand Values

• •Personalized Support & Tailored Guidance
• •Expertise & Experience
• •Efficiency & Structure
• •Comprehensive Support

Best Practices

• •Clearly communicate the value proposition of Lawschool Germany: tailored support for navigating the demanding German law education system.
• •Showcase the expertise and experience of the Lawschool Germany team, emphasizing their personal experience with the German legal system.
• •Highlight the empathetic and supportive approach, acknowledging the difficulties students face.
• •Focus on Solutions and Outcomes: Frame services not just by what they are, but by what they help students achieve (e.g., "pass the exam," "gain confidence," "secure your dream job").
• •Connect the exam preparation to future career success in the German legal field.

Social Perception

Lawschool Germany is seen as a supportive and expert guide through the challenging German law education system, providing personalized solutions and fostering student success.

Copy Examples

• •Wir erkennen, wo du stehst, holen dich genau dort ab und begleiten dich sicher bis ans Ziel (We recognize where you stand, pick you up right there, and accompany you safely to your goal).
• •Start your success story with Lawschool Germany.
• •Maximize your study efficiency.
• •#Juraexamen #LawschoolGermany #ExamPrep
• •#GermanLaw #LegalCareer #Jura