Brand Tone

Playful and Engaging, Encouraging and Supportive, Child-Centric, Trustworthy and Reassuring, Friendly and Approachable

Brand Values

• •Creativity & Imagination
• •Learning Through Play
• •Child Development
• •Quality and Safety
• •Fun and Joy
• •Supporting Australian Families and Educators (implied)

Best Practices

• •Always Speak to the "Why": Focus on the benefits for the child – creativity, learning, development, fun – rather than just product features.
• •Use Playful and Positive Language: Incorporate words like "imagine," "discover," "create," "adventure," "joy," "spark," and "build." Keep the tone upbeat and enthusiastic.
• •Keep it Child-Centric but Parent/Educator-Reassuring: While the ultimate user is the child, the copy should also address the concerns and aspirations of parents and educators (safety, educational value, durability).
• •Encourage Interaction and Sharing: Use questions, calls to action for sharing creations, and community-building language in social media and email marketing.
• •Visual-Verbal Harmony: Ensure that the playful and vibrant tone of the copy is consistently matched by equally bright, engaging, and child-focused imagery and videos across all platforms.

Social Perception

Positive Customer Feedback, Valued by Parents and Educators, Seen as a Tool for Creative Play, Offering a quality product that aids in children's development and provides hours of entertainment.

Copy Examples

• •Headline: Unlock a World of Wonder! Jumbo Blocks: Where Big Imaginations Build Big Dreams. Body: Watch your little one design, create, and explore for hours! Our Aussie-loved Jumbo Blocks are more than just toys; they're the building blocks of creativity, motor skills, and endless fun. Safe, durable, and oh-so-stackable!
• •Social Media Post (Image: Kids proudly showing off a colorful fort built with Jumbo Blocks): Caption: Fort-astic adventures await! 😍 What amazing creations are your little builders dreaming up today with their Jumbo Blocks? Share your masterpieces using #JumboBlocksCreations! Let's build a world of fun, one giant block at a time.
• •Product Description Snippet: More than just play, it's powerful learning! Jumbo Blocks help your child develop crucial fine motor skills, spatial reasoning, and a love for creative problem-solving. Giggle-tested and parent-approved for safe, engaging playtime.
• •Email Subject Line: Psst... Big Fun is Just a Click Away! Discover Jumbo Blocks. Email Body Snippet: Ready to transform playtime? Jumbo Blocks are here to spark joy and creativity in every child. Perfect for little hands and big ideas, our blocks are designed for hours of imaginative construction and developmental play.
• •Ad Copy for Educators: Headline: Build a Brighter Future in Your Classroom with Jumbo Blocks! Body: Foster collaboration, creativity, and essential STEM skills with Jumbo Blocks. Perfect for childcare centres and early learning environments, our durable, life-sized blocks inspire young minds to construct, learn, and grow together.