Tono de Marca

Promotional and Sales-Oriented, Informative and Service-Oriented, Direct and Accessible, Aspiring to be a Leader

Valores de Marca

• •Customer Focus/Satisfaction
• •Quality Commitment
• •Innovation
• •Reliability and Practicality
• •Honesty and Respect
• •Growth and Leadership
• •Accessibility

Mejores Prácticas

• •Prioritize the Iraqi Customer: Always write with the local audience in mind. Use clear, accessible language (primarily Arabic, with accurate English translations where needed). Understand local nuances, holidays (like Ramadan and Eid for promotions), and preferences.
• •Balance Promotion with Information: While highlighting deals and competitive prices is key, also ensure copy is informative, clearly stating product benefits, features, and service aspects like delivery terms and warranty information. This builds trust and aligns with the value of "making life easier."
• •Emphasize Convenience and Reliability: Consistently mention easy ordering (app/website), cash on delivery, nationwide delivery, and customer support to reinforce these key service propositions.
• •Maintain a Voice of Aspirational Leadership & Trust: Reflect the brand's mission to be a leader through confident but honest language. Back up claims of quality and service with clear policies and customer support that aims to resolve issues positively, addressing the negative feedback seen in some reviews.
• •Integrate Brand Values: Subtly weave in core values like "quality commitment," "innovation," and "honesty" into product descriptions, service explanations, and promotional materials. For instance, when describing a new tech product, highlight its innovative features; when discussing service, emphasize reliability and customer care.

Percepción Social

Seen as a significant local e-commerce player in Iraq offering a wide range of electronics and home appliances with competitive pricing and convenient delivery. The availability of popular brands is a plus. Perceived as a convenient option for purchasing electronics online, especially with features like cash on delivery and country-wide delivery. However, some customers have reported negative experiences, particularly concerning customer service.

Ejemplos de Copy

• •Headline: Your Comfort, Our Priority! Get the Latest ACs Delivered Fast! Body: Don't let the heat beat you! Explore our wide range of air conditioners from top brands. Order now on Jum3a.com and enjoy cool comfort delivered right to your doorstep all over Iraq. Cash on delivery available! #Jum3aCoolsIraq #HomeComfort
• •Headline: Ramadan Super Sale! ✨ Unbeatable Deals on Electronics! Body: Light up your Ramadan with incredible savings! From smart TVs to the latest smartphones and kitchen essentials, find everything your family needs at Jum3a.com. Shop now and make this Ramadan extra special. Offers valid for a limited time! #Jum3aRamadanDeals #ShopSmart
• •Headline: Why Wait? Upgrade Your Tech Today with Jum3a! Body: Get your hands on the newest gadgets from Apple, Samsung, LG, and more! Easy browsing on our app, secure payment with cash on delivery, and fast shipping across Iraq. Your next favorite device is just a click away. Download the Jum3a app! #TechUpgrade #Jum3aOnline
• •Headline: Jum3a.com: Quality You Can Trust, Prices You’ll Love. Body: We're committed to bringing you genuine products and the best service. From choosing your product to after-sales support, we're here for you. Our goal? To make your life easier, one appliance at a time. Explore our range today! #Jum3aQuality #ShopWithConfidence
• •Headline: Everything Your Home Needs, All in One Place! 🏡 Body: From the kitchen to the living room, find top-brand appliances at Jum3a.com. Wide selection, great prices, and convenient delivery. Making your house a home has never been easier. Visit us online or on our app! #Jum3aHome #MakeLifeEasier