Brand Tone

Elegant, Delicate, Personal, Passionate, Nature-Inspired, Bohemian, Authentic, Transparent, Approachable, Friendly

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Inspiration from Nature & Culture
• •Timelessness & Delicacy
• •Personal Connection

Best Practices

• •Develop a Brand Voice Chart
• •Focus on Storytelling
• •Emphasize Sensory Details and Evocative Language
• •Maintain Consistency Across All Platforms
• •Engage Authentically and Personally

Social Perception

Positive, Artisanal & Trustworthy, Aesthetically Pleasing, Good Customer Service, Valued for Materials

Copy Examples

• •Adorn your neckline with the subtle shimmer of our 'Luna' necklace. Handcrafted with luminous freshwater pearls and delicate gold-filled chain, this piece whispers timeless elegance. Inspired by the serene glow of moonlight, it’s a touch of nature’s poetry, made just for you.
• •Discover whispers of the wild in our new 'Terra' collection ✨. Each piece is a celebration of earthy hues and organic forms, meticulously handmade with natural stones and recycled sterling silver. Which story will your jewelry tell? Explore the collection – link in bio. #JulyanJewelry #HandmadeElegance #NatureInspired #NewCollection
• •A little sparkle, handcrafted with love | Your exclusive treat inside.
• •Seeking jewelry as unique as your journey? At Julyan Jewelry, every piece is designed and handcrafted in Paris, blending timeless style with a whisper of bohemian spirit. Made with love and precious materials. Find your signature treasure today.
• •Julyan Jewelry is born from a passion for creating – a dance between nature’s artistry and the touch of human hands. Our founder, Julyan, pours her heart into every design, selecting each natural stone and shaping every curve to bring you not just jewelry, but a wearable piece of art that feels deeply personal.