Tono de Marca

Aspirational and authoritative, direct, confident, and results-oriented.

Valores de Marca

• •Entrepreneurial Spirit
• •Success and Results
• •Resilience and Hard Work
• •Expertise and Mentorship
• •Transparency

Mejores Prácticas

• •Lead with the "Underdog to Expert" Story: Always anchor the brand in Julian's personal journey. Use his story of starting without formal education to build rapport and make success feel achievable.
• •Use Concrete Numbers and Social Proof: Back up all claims with specific data. Mentioning revenue figures, years of experience, ad spend managed, and the number of satisfied customers is crucial for building credibility and communicating the value of "results".
• •Maintain a Direct and Confident Tone: Employ strong, action-oriented verbs and avoid passive language. Phrases like "We are the league" and "No Bullshit" establish authority and confidence that resonates with aspiring entrepreneurs.
• •Balance Aspiration with Realism: While selling the dream of financial freedom, temper it with the reality of hard work. Acknowledging that "not everyone can make it" builds trust and filters for a more dedicated and serious client base.
• •Focus on Transformation, Not Just Features: Instead of just listing services (e.g., "we build Shopify stores"), frame the copy around the transformation. Talk about turning a "time-hungry vampire" of a business into a "million-dollar client-getting machine". This speaks directly to the customer's pain points and desired outcomes.

Percepción Social

Knowledgeable e-commerce expert, credible, professional, and focused on providing tangible business solutions, with a generally positive public image reinforced by success stories and client testimonials.

Ejemplos de Copy

• •Stop Dreaming, Start Building. We provide the 'No Bullshit' e-commerce strategies that turned a bedroom idea into a multi-brand empire. Your turn.
• •I didn't have a degree. I didn't have investors. But I had a system. Today, my agency manages €50M+ in ad spend for brands like yours. If you're serious about e-commerce, tap 'Learn More' to see the system.
• •I remember struggling with Facebook Ads for a whole year. The frustration is real. That's why I'm sharing 3 tips that finally clicked for me inside our 'Zero to €100k' guide. It’s the stuff I wish I knew. Grab it for free in the comments 👇. Let's build.
• •Your dropshipping store is a time-hungry vampire. In the next 60 seconds, I'll show you how we turn businesses like yours into semi-automated, client-getting machines. Here's the first step...
• •Proof: From €0 to €597,341 in 12 months