Brand Tone

Warm & Friendly, Passionate & Enthusiastic, Appreciative & Joyful, Authentic & Personal, Professional & Quality-Conscious

Brand Values

• •Love of Nature & Countryside
• •Celebration of Color & Light
• •Beauty in Everyday Life
• •Quality & Craftsmanship
• •British Made & Local Sourcing
• •Eco-consciousness
• •Customer Connection & Joy

Best Practices

• •Always Lead with Passion for Nature and Colour: Infuse descriptions with vivid imagery related to the natural world, light, and vibrant hues. Use evocative language that conveys enthusiasm for these elements.
• •Emphasize Quality and British Craftsmanship Authentically: When mentioning product features, highlight the high-quality materials and the fact that products are made in the UK. This should be stated with pride but in a warm, not overly corporate, manner.
• •Maintain a Warm, Friendly, and Approachable Voice: Write as if you're talking to a friend who shares your love for art and nature. Use welcoming language and be open about the artistic process and inspirations.
• •Focus on the Joy and Connection Art Brings: Frame the products not just as items, but as ways to share happiness, celebrate moments, and connect with others. Highlight the emotional impact of receiving or displaying the art.
• •Incorporate Personal Touches and Storytelling: Weave in the "why" behind the art – the personal inspirations, the story of the brand's beginnings. This makes the brand more relatable and builds a stronger connection with the audience, as seen with the story of the first card for her mother.

Social Perception

Highly Positive, Talented Artist, Reliable & Efficient, Source of Joy, Good Value

Copy Examples

• •Product Description (New Card Collection): Immerse yourself in a fresh bouquet of colours! Our newest collection of art cards captures the fleeting beauty of a British garden in bloom. Each card is a miniature masterpiece, printed on sustainably sourced, high-quality board, ready to share a moment of joy. Bring the vibrant hues of nature to someone special. #JudiGloverArt #BritishCountryside #NatureInspired
• •Social Media Post (Instagram - image of artist sketching outdoors): Finding endless inspiration in the gentle light and rolling hills of the countryside today. Every leaf, every petal tells a story. What little wonders of nature are you noticing around you? ✨ #ArtistLife #UKCountrySide #LoveOfNature #ColourInspiration #JudiGloverArt
• •Email Newsletter Snippet (Highlighting a Print): Let the sunshine in! Our 'Summer Meadow' fine art print brings the warmth and vibrancy of a perfect summer's day right into your home. Meticulously reproduced from an original Judi Glover painting, each brushstroke dances with colour and light. Printed locally in the UK on archival quality paper. Discover the collection and find a piece that makes your heart sing. [Link to Shop]
• •About Us Snippet (for a brochure or online profile): At Judi Glover Art, we believe in the simple magic of colour and the quiet beauty of the British landscape. From a heartfelt, hand-painted card for Mum to a cherished collection of art prints and stationery, our passion is to capture moments of joy and share them with you. Every piece begins with a love for nature and is crafted with care, right here in the UK.
• •Facebook Ad Copy: Looking for a truly special way to connect? ✨ Judi Glover Art cards are more than just greetings; they're a little piece of art, bursting with colour and inspired by the beauty of the natural world. Printed on luxurious, eco-friendly board. Perfect for every occasion, or just because. Shop our beloved collections today! #ArtCards #MadeInUK #SpreadJoy #JudiGlover