Brand Tone

Performance-Oriented, Confident & Assertive, Passionate & Enthusiast-Driven, Value-Conscious, Innovative

Brand Values

• •Performance & Quality
• •Innovation
• •Rider/Athlete Focus
• •Authenticity/Credibility
• •Value
• •Customer Satisfaction

Best Practices

• •Speak the Language of Your Audience: Use terminology and address pain points that resonate with motocross, MTB, and action sports enthusiasts (e.g., "line," "gate drop," "roost," "technical trails").
• •Lead with Performance, Support with Tech: Highlight the benefits (clarity, protection, comfort) first, then briefly mention the technology that delivers it (e.g., "Widest field of view thanks to our panoramic lens design" rather than just listing lens specs).
• •Maintain a Confident, Slightly Edgy Stance: Reflect the competitive nature of the sports. Position the brand as a knowledgeable insider and a serious contender, but avoid arrogance. Back up claims with proof (reviews, rider endorsements, technical superiority).
• •Emphasize Authenticity and Passion: Weave in the brand's roots in professional racing and the passion for creating genuinely better gear. This builds trust and connection with enthusiasts who share that passion.
• •Be Consistent Across All Channels: Ensure the website, product descriptions, social media posts, and any advertising materials all use the same core tone and messaging. This reinforces brand identity and makes it instantly recognizable. Create a simple brand voice guide for anyone writing copy.

Social Perception

Positive among users, Respected in the Motocross Community, Reliable and High-Quality, Innovative

Copy Examples

• •Headline: See More. Ride Harder. Viral Optics - The Clear Choice for Dominance. Body: Built by racers, for racers. Our [Product Name] goggles feature advanced anti-fog tech and the widest peripheral view in the industry, so you never miss your line. Don't just compete. Dominate. [Shop Now Button] Tone: Performance-Oriented, Confident
• •Headline: Tired of Hype? Get Gear That Works. Viral Optics. Body: Big marketing budgets don't win races. Performance does. Viral Optics are chosen by riders who demand clarity, durability, and a perfect fit—without the inflated price tag. Experience the Viral difference. 30-day money-back guarantee. Tone: Assertive, Value-Conscious, Authentic
• •Headline: From Pro Insight to Your Eyesight: Uncompromised Vision. Body: Founded by motocross legend Scot Steffy, Viral Optics engineers every pair of goggles with the brutal realities of the track and trail in mind. Innovative design, impact resistance, and all-day comfort. See what you've been missing. Tone: Passionate, Credible, Performance-Oriented
• •Headline: Customize Your Clarity. Own Your Style. Viral Optics Modular Goggles. Body: Why settle for one-size-fits-all? Our modular goggle system lets you swap lenses, straps, and foam to match conditions and your personal style. Performance meets personality. Design yours today. Tone: Innovative, Rider-Focused, Engaging
• •Headline: The Only Thing That Should Be Blurry is the Competition. Viral Anti-Fog Tech. Body: Foggy goggles are more than an annoyance—they're a liability. Our cutting-edge anti-fog lenses ensure crystal-clear vision from gate drop to checkered flag, no matter the conditions. Stay focused. Stay fast. Stay Viral. Tone: Performance-Oriented, Confident, Problem-Solving