Brand Tone

Playful & Energetic, Confident & Bold, Fan-Focused & Appreciative, Professional & Business-Savvy

Brand Values

• •Artistic Skill & Distinctiveness
• •Nostalgia & Pop Culture Homage
• •Exclusivity & Collectibility
• •Fan Engagement & Community
• •Freedom of Artistic Expression
• •Quality

Best Practices

• •Embrace the Energy: Use enthusiastic and energetic language. Incorporate exclamation points where appropriate and use vivid adjectives that convey excitement and dynamism, reflecting the art style.
• •Speak Directly to the Fans: Use 'you' and 'your' to create a direct connection with the audience. Acknowledge them as collectors and fans, making them feel part of an exclusive community.
• •Highlight Exclusivity and Uniqueness: Emphasize what makes each product special – limited editions, signature style, exclusive availability. Use phrases like 'rare,' 'only at,' 'don't miss out.'
• •Inject Personality (and a touch of playfulness/confidence): Don't be afraid to let J. Scott Campbell's personality shine through. This can include confident statements about the art, playful teases, or a knowing wink to the audience about the appeal of his work.
• •Stay Visually Connected: Ensure the copy complements the visual nature of the brand. Use descriptive language that evokes the art itself and always pair strong copy with high-quality images of the artwork.

Social Perception

Highly Talented & Iconic, Master of Female Form (often sexualized), Collectible & Sought-After, Engaging with Fans, Divisive at Times

Copy Examples

• •Unleash the magic! ✨ My brand new [Character Name] Fairytale Fantasies print is HERE! Get ready to add some serious sparkle to your collection. Limited quantities available – snag yours before she vanishes! #JScottCampbell #NewArt #FairytaleFantasies #Collectible
• •BOOM! 💥 Your friendly neighborhood JSC exclusive is dropping soon! Get your hands on this ultra-rare [Comic Title & Number] variant, featuring [Character Names] like you've NEVER seen them before. Only at jscottcampbell.com – because you deserve the best! #JSCexclusive #ComicVariant #MarvelComics #DCComics #MustHave
• •Peek inside the sketchbook of your favorite artist! 🤫 My latest art book is packed with unseen sketches, stunning color pieces, and a few surprises. Pre-order now and dive deep into the J. Scott Campbell universe! #JScottCampbellArtBook #Sketchbook #BehindTheArt #ArtCollector
• •Just wrapped up an amazing weekend at [Convention Name]! HUGE thanks to everyone who stopped by the booth, shared your stories, and picked up some art. You guys are the real superheroes! What was your favorite piece you snagged? Show me! 👇 #ComicCon #FanLove #JScottCampbellArt #Grateful
• •Your walls are looking a little bare, aren't they? 😉 Time to treat your collection (and yourself!). For a limited time, grab select prints and books at [Discount Percentage] off! Fuel your fandom at jscottcampbell.com. #JSCArtSale #LimitedTimeOffer #ArtForSale #ComicArt