Brand Tone

Professional & Expert, Reliable & Trustworthy, Innovative, Direct & Informative

Brand Values

• •Quality
• •Expertise & Heritage
• •Innovation
• •Partnership & Trust
• •Efficiency & Performance
• •Sustainability

Best Practices

• •Emphasize Expertise and Heritage: Consistently refer to the company's long history, scientific background, and connection to brewing institutions to reinforce credibility.
• •Use Precise and Professional Language: Avoid overly casual or slang terms. Focus on clear, informative language that speaks to the technical nature of their products and the brewing industry.
• •Highlight Quality and Reliability: Regularly incorporate keywords like 'quality,' 'premium,' 'proven performance,' 'trusted,' and 'certified' to build confidence.
• •Focus on Client Benefits: Clearly articulate how JRM's products solve problems or create advantages for breweries (e.g., efficiency, consistency, sustainability, improved flavour).
• •Maintain a Tone of Partnership: Position JRM not just as a supplier, but as a knowledgeable partner dedicated to the success of their brewery clients. Use collaborative language.

Social Perception

As a B2B company supplying a specialized ingredient, their direct public perception is likely limited. Their reputation exists primarily within the brewing industry. They are perceived as a long-standing, knowledgeable, and reliable supplier of high-quality hop extracts to breweries globally. The emphasis on their heritage and university connections likely lends them credibility within their specific industry. There's no evidence of negative social perception from the search results. The lack of broad public discussion is typical for such a niche B2B supplier.

Copy Examples

• •Headline: Elevate Your Brew: Consistent Quality, Unparalleled Expertise. Body: Since 1993, JRM Products has been the trusted partner for breweries worldwide, delivering premium hop extracts born from a rich heritage of brewing science. Enhance your beer's character and efficiency with our innovative solutions. Discover the JRM difference.
• •Headline: The Science of Superior Hops. The Art of Perfect Beer. Body: Rooted in pioneering research from Heriot-Watt University, JRM Products offers hop extracts that guarantee proven performance and superior quality. Optimise your brewing process, achieve consistent flavour profiles, and reduce waste with our expertly crafted solutions. Partner with the experts.
• •Headline: More Than Hops: A Legacy of Brewing Excellence. Body: With over 300 tonnes processed annually, JRM Products isn't just a supplier; we are a cornerstone of the global brewing industry. Our FSSC22000 certified hop extracts ensure your brews meet the highest standards of quality and stability. Trust JRM for performance you can measure.
• •Headline: Sustainable Brewing Starts with Smarter Ingredients. Body: JRM Products is committed to innovation that benefits your beer and the planet. Our advanced hop extracts improve production efficiency while helping to reduce your carbon footprint and waste. Brew a better future with JRM.
• •Headline: Precision Hop Solutions for the Discerning Brewer. Body: Unlock the full potential of your brews with JRM's high-quality liquid hop extracts. Backed by decades of expertise and state-of-the-art processing, we provide the consistency and performance leading breweries rely on. Experience the JRM advantage.