Tono de Marca

Encouraging & Supportive, Friendly & Approachable, Inspiring & Creative, Helpful & Guiding, Passionate

Valores de Marca

• •Accessibility & Inclusivity
• •Quality
• •Creativity & Self-Expression
• •Joy & Fulfillment
• •Customer Trust
• •Value for Money

Mejores Prácticas

• •Focus on "Joy" and "Ease": Consistently use words that evoke positive emotions (joy, fun, delight, peace, satisfaction) and highlight the simplicity and accessibility of the crafting process for all skill levels.
• •Be Encouraging and Supportive: Use an uplifting and affirmative voice. Frame instructions and descriptions in a way that builds confidence, e.g., "You can do it!", "We'll guide you every step."
• •Speak Like a Friendly Fellow Crafter: Avoid overly technical jargon. Write in a conversational, approachable style, as if sharing tips with a friend. The founder's story is a good example of this.
• •Emphasize the "Why" Behind Crafting: Connect with the emotional benefits of crafting – relaxation, mindfulness, the pride of creating something handmade, the ability to make personalized gifts.
• •Show, Don't Just Tell, with Visuals and Testimonials: Reinforce the encouraging and inspiring tone by pairing copy with vibrant images/videos of the crafting process and finished products, as well as featuring positive customer experiences and creations.

Percepción Social

Positive for Product Quality & Ease of Use, Seen as a Source of Enjoyable Activity, Helpful Resource for Crafters, Emerging Brand Awareness

Ejemplos de Copy

• •Headline: Unleash Your Inner Artist: Craft Beautiful Rugs with Ease! Body: Never tried rug making? No problem! Our JoysCraft kits come with everything you need – simple instructions, quality materials, and inspiring designs. Discover the joy of creating something stunning with your own hands. Your masterpiece awaits!
• •Social Media Post: Weekend plans? How about cozying up with a JoysCraft knitting kit? 🧶 Perfect for beginners and seasoned crafters alike, find your moment of calm and create something warm and wonderful. Share your progress with #JoysCrafters!
• •Product Description Snippet (for a new kit): Introducing our "Serene Scenes" Moss Coaster Kit! We believe crafting should be a peaceful escape. This all-in-one kit provides prepped materials and a simple video tutorial, making it easy to bring a touch of nature indoors. Get ready to relax, create, and display your handmade artistry.
• •Email Subject: You've Got This! Your Next Creative Adventure is Inside. Email Body Snippet: Feeling crafty? At JoysCraft, we're passionate about helping you discover the pure joy of making. Our kits are designed with love, ensuring a fun and fulfilling experience from the first stitch to the final flourish. Let's create something beautiful together!
• •About Us Page Excerpt Reinforcement: From a personal hobby to a mission to share the joy of crafting, JoysCraft was born. We're committed to providing high-quality, easy-to-follow kits so you can experience that incredible sense of accomplishment and the quiet peace that comes from creating. Join our community of happy crafters!