Brand Tone

Modern & Clean, Approachable & Friendly, Design-Centric & Innovative, Slightly Playful, Confident & Quality-Focused

Brand Values

• •Simple Sophistication
• •Design Excellence
• •Quality & Durability
• •Accessibility/Affordability
• •Customer Focus
• •Nostalgia & Pop Culture

Best Practices

• •Embrace 'Simple Sophistication': Ensure copy is clear, concise, and avoids overly technical jargon unless explaining a specific benefit. Highlight the elegance in simplicity.
• •Lead with Design & Functionality: Always bring the conversation back to how Elago's thoughtful design enhances the user's experience and the product's utility.
• •Maintain an Approaching Voice: Even when discussing sophisticated designs, keep the language accessible and friendly. Avoid being overly formal or aloof.
• •Show, Don't Just Tell (Visually and Textually): Complement copy with high-quality visuals. In text, use descriptive language that paints a picture of the product in use and its aesthetic appeal.
• •Adapt to the Platform, but Keep Core Values Intact: While the tone on TikTok might be more overtly playful than on the website's product pages, the underlying values of good design, quality, and simple sophistication should always be present. Ensure consistency in how the brand's mission is communicated.

Social Perception

Positive, Design-Savvy, Good Value, Fun & Engaging, Trustworthy for Apple Accessories

Copy Examples

• •Headline (New Product Launch): 'Meet the Aura Case: Protection, Perfected. Simply Sophisticated.'
• •Instagram Post (Lifestyle): 'Your everyday tech, elevated. Our silicone case – designed in California for a seamless fit and a touch of style. What color are you rocking today? #Elago #SimpleSophistication #TechAccessories'
• •Product Description Snippet (Focus on Design): 'We obsessed over every curve and detail so you don't have to. The new MagSafe Stand by Elago: where innovative design meets effortless function.'
• •TikTok Video Concept Caption: 'Unbox the fun! 🤩 Our latest [Collaboration Name] collection just dropped, bringing your favorite characters to your tech. Link in bio to snag yours! #Elago #[CollaborationName] #NewCollection #TechGadgets'
• •Email Subject Line (Promotional): 'Style Your Setup: 20% Off Elago Design Essentials'