Brand Tone

Friendly and Approachable, Knowledgeable and Authoritative, Trustworthy and Reliable, Enthusiastic and Passionate, Community-Oriented

Brand Values

• •Customer Satisfaction
• •Quality
• •Safety
• •Value for Money
• •Heritage and Experience
• •Expertise and Guidance

Best Practices

• •Embrace the Family Legacy: Consistently weave in the "family-run since 1968" heritage to build trust and a personal connection. Use phrases like "Our family is passionate about..." or "With decades of experience, we know..."
• •Prioritize Helpfulness & Expertise: Always aim to educate and assist. Frame copy around providing solutions, advice (especially on safety and selection), and sharing knowledge. Use clear, accessible language, avoiding overly technical jargon unless explained.
• •Maintain a Friendly, Conversational Style: Write as if you're having a helpful chat with a neighbour or a friend who is enthusiastic about fireworks. Use contractions, welcoming language, and address the customer directly.
• •Show Genuine Enthusiasm: Let the passion for fireworks shine through. Use vibrant, descriptive language when talking about the products (while remaining factual). Words like "spectacular," "dazzling," "unforgettable" can be used authentically.
• •Be Synonymous with Safety and Trust: Integrate safety messages naturally within product descriptions, blog posts, and advice. Reinforce that customer well-being and responsible enjoyment are paramount, which builds long-term trust.

Social Perception

Highly Recommended, Go-To Supplier, Expert and Helpful, Provider of Quality and Value, Trustworthy Family Business, Efficient and Professional

Copy Examples

• •Headline (Website/Social Media): "Spark Joy & Celebrate Safely! ✨ Your family's go-to for unforgettable fireworks since 1968. Let our friendly experts help you pick the perfect display!"
• •Product Description Snippet: "Ready for a showstopper? 'The Titan's Roar' barrage packs a serious punch with vibrant colours and earth-shaking booms! Watch the video to see the magic unfold – our team hand-picked this one for its incredible performance and value. Questions? We're always here to help you light up the night responsibly!"
• •About Us Excerpt (Social Media): "From a humble sweet shop in '68 to one of the UK's leading fireworks families! For over 50 years, the Jordan family has been passionate about bringing you the best and brightest fireworks, backed by expert advice and a commitment to your safety. Come say hi at our Leamington Spa store or browse online – we’re excited to be part of your celebration!"
• •Email Subject Line (Promotion): "Light Up Your Weekend! 🎉 Amazing Deals + Expert Tips from Jordans Fireworks!"
• •Customer Service Response (Social Media Comment): "Hi [Customer Name], thanks for your fantastic question! For a garden display of that size, we'd recommend [Firework A] for its beautiful low-noise effects or [Firework B] if you're after some impressive height. David, one of our firework fanatics, always says [insert quick tip]. Feel free to send us a DM if you want to chat more options! - Sally & the Jordans Team 😊"