Brand Tone

Professional & Performance-Oriented, Passionate & Engaging, Authoritative & Knowledgeable, Aspiring

Brand Values

• •Quality & Performance
• •Innovation
• •Passion for Table Tennis
• •Player Focus
• •Heritage & Expertise

Best Practices

• •Develop a Tone of Voice Guide: Internally document the key characteristics of JOOLA's tone (Professional, Passionate, Authoritative, Aspirational) with examples of "do's and don'ts" for writers.
• •Prioritize Player Benefits: Frame features in terms of how they help the player achieve their goals (e.g., "more spin for deceptive serves" vs. "tacky surface").
• •Use Active & Energetic Language: Employ strong verbs and dynamic descriptions, especially when talking about performance and the excitement of the game. Avoid overly passive or overly technical jargon where simpler, benefit-driven language works better for a broader audience.
• •Show, Don't Just Tell: Instead of saying "we are passionate," showcase passion through player stories, event highlights, and engaging content that resonates with the love of the sport. Use high-quality imagery and videos that reflect this energy.
• •Maintain Consistency Across All Channels: Ensure the tone used on `joola.es`, social media posts, email marketing, and even customer service interactions is aligned. Regular review of content can help maintain this consistency.

Social Perception

Trusted & Reputable, Quality Provider, For Serious Players, Innovative, Supportive of the Sport, `joola.es` specifically is likely perceived as the official and reliable source for JOOLA products within Spain, benefiting from the global brand's strong reputation.

Copy Examples

• •Headline (Performance/Aspiration): Dominate the Table. Unleash Your Potential with JOOLA Gear. Body: Precision engineered for champions. Our latest line of [Product Category, e.g., Rhyzen rubbers] delivers the speed, spin, and control you need to conquer every point. Shop now on `joola.es` and elevate your game.
• •Social Media Post (Passion/Community): That winning feeling! 🏆 What's your most memorable table tennis victory? Share your story below! #JOOLA #TableTennis #PassionForSport Image: A dynamic shot of a player celebrating a point.
• •Product Description Snippet (Professional/Authoritative): The JOOLA Vyzaryz Trinity blade: a masterclass in offensive engineering. Featuring advanced X3 super composite weave, it provides an enlarged sweet spot and unparalleled direct feedback for aggressive, spin-oriented play. Experience the difference.
• •Email Subject (Innovation/Exclusive): Be First: Discover the Revolutionary JOOLA [New Product Name]! Body Intro: At JOOLA, innovation never stops. We're thrilled to unveil the [New Product Name], designed with cutting-edge technology to give you the ultimate edge. Click here to explore its groundbreaking features and order yours today from `joola.es`.
• •Website Banner (General/Engagement): Your Game. Our Passion. Everything You Need for Table Tennis Success is at JOOLA.ES. Button: Explore Equipment