Brand Tone

Warm, personal, appreciative, and evocative, emphasizing the beauty and unique qualities of the handmade jewelry while highlighting the healing properties of the natural gemstones and crystals.

Brand Values

• •Uniqueness and Individuality
• •Handmade Quality and Craftsmanship
• •Natural Healing Properties
• •Affordability
• •Customer Connection and Joy
• •Supporting Small Business and Environmental Consciousness

Best Practices

• •Use descriptive language that highlights the beauty and uniqueness of the gemstones and crystals.
• •Emphasize the handmade quality and craftsmanship of the jewelry.
• •Incorporate the brand's values of uniqueness, individuality, and natural healing properties into the copy.
• •Showcase positive customer reviews and testimonials to build trust and credibility.
• •Maintain a personal and appreciative tone, addressing customers directly and expressing gratitude for their support.

Social Perception

Customers perceive Jones Stones Co. very positively, valuing the beauty, uniqueness, and quality of the handmade jewelry. They appreciate the fast delivery, excellent customer service, and the personal touch provided by the founder. The brand is seen as trustworthy and reliable, with a strong emphasis on customer satisfaction.

Copy Examples

• •Discover the mesmerizing beauty of nature's artwork with our handcrafted gemstone jewelry.
• •Each piece is custom-made with love and care, designed to bring a smile to your face and joy to your day.
• •Experience the unique healing energies of our crystals, carefully selected to enhance your well-being.
• •Our bespoke one-off pieces are as unique as you are, ensuring you'll never see anyone else wearing the same design.
• •Thank you for supporting our small business and being a part of our environmentally conscious journey. Your satisfaction is our top priority!