Brand Tone

authentic, committed, and educational

Brand Values

• •Quality
• •Sustainability & Ethical Sourcing
• •Transparency
• •Community
• •Education

Best Practices

• •Always tie your messaging back to your core values of quality, sustainability, transparency, community, and education. Every piece of copy should reinforce at least one of these principles.
• •Focus on the "Farm to Cup" journey. Share details about the origin, the farmers, the sourcing process, and what makes each coffee unique. Storytelling creates an emotional connection and highlights authenticity.
• •Share your knowledge. Explain coffee terms, brewing methods, and the nuances of different origins. This positions the brand as an expert and a trusted source, reinforcing the educational and committed tone.
• •Avoid overly corporate or generic marketing speak. Opt for genuine, descriptive, and passionate language that reflects a true love for coffee and respect for its origins. Be approachable and friendly, especially in social media interactions.
• •Ensure your visual branding (imagery, color palettes) aligns with and reinforces the authentic, committed, and high-quality tone you aim to convey in your text. This creates a cohesive brand experience.

Social Perception

Customers generally perceive Jones Ranch Coffee as a provider of high-quality, fresh, and flavorful coffee. The ethical sourcing and sustainability aspects are often highlighted and appreciated. The brand's storytelling around the origin of their coffee and their direct trade practices appear to resonate well.

Copy Examples

• •Headline: From Our Partner Farms to Your Morning Ritual: Taste the Story in Every Sip. Body: At Jones Ranch Coffee, we believe exceptional coffee begins with a deep respect for its origin. We journey to high-altitude farms in Central and South America, building direct relationships with the dedicated farmers who cultivate our single-origin beans. Experience the vibrant notes and ethical journey of coffee crafted with passion and purpose. #FarmToCup #SustainableCoffee
• •Headline: Beyond the Bean: Understanding the Art of Single-Origin. Body: Ever wonder what makes single-origin coffee so special? It’s the unique fingerprint of a specific region – its soil, climate, and altitude – all captured in your cup. Explore our Saludos de El Salvador, with its rich chocolate and caramel notes, a testament to the volcanic soil it thrives in. Learn more on our blog! #CoffeeEducation #JonesRanchDifference
• •Headline: Your Purchase, Their Prosperity. Coffee That Cares. Body: We're committed to more than just incredible coffee. Our direct trade practices ensure fair wages and support sustainable farming for the communities that grow our beans. With every Jones Ranch Coffee you enjoy, you're part of a cycle of quality, transparency, and positive impact. #EthicallySourced #CommunityDriven
• •Headline: Unlock a World of Flavor: Why Volcanic Soil Matters. Body: The secret to our Saludos de El Salvador's bold complexity? The nutrient-rich volcanic soil of its high-altitude home. This unique terroir gifts the beans with distinctive notes of chocolate and citrus. Brew a cup and taste the dedication from farm to you. #PremiumCoffee #FlavorJourney
• •Headline: Freshly Roasted, Directly Sourced, Deliciously Yours. Body: Experience the Jones Ranch commitment: premium single-origin Arabica beans, ethically sourced from Central and South American farms, and delivered fresh. We call it #FarmToCup. You'll call it your new favorite coffee.