Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Helpful and Reassuring, Family-Oriented

Brand Values

• •Fun and Joy
• •Safety and Quality
• •Reliability and Professionalism
• •Customer Satisfaction
• •Community Focus

Best Practices

• •Always Prioritize "Fun" and "Joy": Ensure your language is upbeat, positive, and evokes happiness. Use exclamation points appropriately to convey enthusiasm.
• •Speak Directly to Parents, but with Kids in Mind: Use clear, friendly language that appeals to adults organizing the party, while keeping the excitement for children at the forefront (e.g., "Watch their faces light up!").
• •Emphasize Ease and Reliability: Reassure parents that the process is simple and that they can count on your service. Words like "easy," "we'll handle it," and "reliable" can be effective.
• •Keep it Playful and Lighthearted: Incorporate fun words and phrases. Don't be afraid of a little bit of whimsy that aligns with children's entertainment (e.g., "bounce-tastic," "giggle-guaranteed").
• •Be Visually Consistent: Ensure that the tone of your copy is matched by your visuals. Bright, happy images and videos of children enjoying the products will reinforce the playful and joyful message of your text.

Social Perception

Provider of Fun, Reliable Service, Good for Kids, Local and Accessible

Copy Examples

• •Let's Make Some Noise! 🥳 Turn your next party into an unforgettable adventure with Jolly Party Beans! From bouncy castles to super-fun soft play, we bring the giggles right to your backyard. Book your fun today!
• •✨ NEW ARRIVAL ALERT! ✨ Get ready to bounce into a world of fun with our brand new [Product Name]! Perfect for birthdays, family get-togethers, or just because! DM us to book your jolly good time! #JollyPartyBeans #KidsPartyIdeas #NewFun #DurhamRegionFun
• •Your little beans' safety is our top priority! 😊 At Jolly Party Beans, all our equipment is thoroughly cleaned and inspected before every single party. So you can relax and watch the fun unfold, worry-free! #SafePlay #CleanFun #PartyRentals
• •🎉 Get Ready to Party! Special Offer Inside from Jolly Party Beans! 🎉
• •At Jolly Party Beans, we're all about spreading joy, one bouncy castle and happy giggle at a time! We're a local family-focused business dedicated to providing safe, clean, and super fun party rentals to make your child's special day extra memorable. Let's plan some fun!