Brand Tone

Feminine & Elegant, Trendy & Fashion-Forward, Approachable & Engaging, Celebratory & Aspiring, Slightly Playful/Enthusiastic (TikTok)

Brand Values

• •Style & Elegance
• •Customer Satisfaction
• •Trendiness & Modernity
• •Quality/Value
• •Local Connection (Réunion Island)

Best Practices

• •Develop a Tone of Voice Guide: Create a simple document outlining key characteristics of the brand's voice (e.g., "Elegant," "Feminine," "Approachable," "Trendy," "Slightly Playful on TikTok") with examples of "do's and don'ts."
• •Use a Core Vocabulary List: Identify and consistently use words and phrases that reflect the brand's personality (e.g., "sublime," "élégance," "tendance," "craquez pour" (fall for), "coup de cœur" (favorite), "nouveautés").
• •Tailor Tone to the Platform (Slightly): While maintaining core consistency, allow for slight variations. For instance, Instagram and product descriptions can be more descriptive and elegant, while TikTok might allow for more direct, energetic, and trend-driven language, but still within the overall feminine and stylish framework.
• •Focus on "Her": Write copy that speaks directly to the target customer, focusing on how the products will make *her* feel (e.g., "feel beautiful and confident," "enhance your style").
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetics of the brand. Jolimoun's visuals are generally clean and focused on the products' style; the copy should complement this with clear, appealing, and elegant language.

Social Perception

Fashion Provider for Women in Réunion, Source for Trendy and Elegant Attire, Accessible Online Shopping, Engaged with Local Social Media Trends, Limited Broader Recognition (Outside Réunion)

Copy Examples

• •Instagram Post (New Dress Collection): "✨ Fall in love with our new dress collection! 😍 From flowing florals to chic silhouettes, find the perfect piece to express your unique style. Shine bright this season, #Jolimoun beauties! Shop link in bio. #NewCollection #ReunionIslandFashion #ElegantStyle #MustHaveDress"
• •Facebook Ad (Seasonal Sale): "💖 Treat Yourself! 💖 Our seasonal sale is ON! Discover stunning outfits and accessories at prices you'll adore. Don't miss out on adding a touch of Jolimoun elegance to your wardrobe. Shop now: [link] #JolimounSale #FashionDeals #974Style #OnlineShoppingReunion"
• •Product Description (Statement Earrings): "Make a statement without saying a word. Our new 'Éclat' earrings are designed to catch the light and turn heads. Crafted with delicate details, they're the perfect finishing touch for any elegant look. ✨ #JolimounJewelry #AccessorizeInStyle #GiftIdeas"
• •TikTok Video Caption (Outfit of the Day): "OOTD vibes with our new [Item Name]! 😍 So comfy and chic. Where would you wear this look? Let us know in the comments! 👇 #JolimounStyle #TikTokFashion #ReunionIsland #GetTheLook #ShopNow jolimoun.re"
• •Email Newsletter Subject Line (New Arrivals): "🌸 Fresh & Fabulous: Discover Your New Jolimoun Favorites! 🌸" *Body Snippet:* "Hello lovely, get ready to update your style! Our latest arrivals are here, brimming with elegant designs and the trends you’ve been waiting for. From everyday chic to special occasion sparkle, find something uniquely you at Jolimoun.re..."