Brand Tone

Conscious & Caring, Artisanal & Passionate, Elegant & Minimalist, Natural & Eco-Friendly, Inviting & Comforting

Brand Values

• •Health & Safety
• •Quality & Craftsmanship
• •Natural & Sustainable
• •Affordable Luxury
• •Transparency & Trust

Best Practices

• •Always Emphasize 'Natural' and 'Non-Toxic'
• •Maintain an Elegant and Warm Visual Language
• •Share the 'Handcrafted' Story
• •Use Inviting and Sensory Language
• •Be Transparent and Informative

Social Perception

Customers perceive Joli Aroma products positively, frequently highlighting the 'heavenly scent' and appreciating the 'non-toxic, all-natural ingredients.' The aesthetic is well-received, with terms like 'elegant and minimalistic,' 'unique jar design,' and 'chic decor' being used. The quality, such as clean and even burning, and the fact that scents are noticeable without being overpowering, contributes to customer satisfaction. There's an appreciation for the brand being a small business, often handcrafted by the owner who is also a mother. The eco-friendly and safe-for-families (including pets and children) aspects are valued.

Copy Examples

• •Headline: Breathe Easy, Live Beautifully. Body: Indulge in Joli Aroma's handcrafted soy candles. All-natural, non-toxic, and exquisitely scented to transform your home into a serene sanctuary. Safe for your family, kind to the planet. Call to Action: Discover Your Signature Scent.
• •Headline: The Art of Cozy. Perfected. Body: Each Joli Aroma candle is hand-poured with passion in California, blending luxurious, phthalate-free fragrances with clean-burning soy wax. Elevate your everyday moments. Call to Action: Shop a Better Candle.
• •Headline: Minimalist Design. Maximum Aroma. Body: Our chic concrete jar candles don't just look stunning; they fill your space with captivating, natural scents. Experience the Joli Aroma difference – where elegance meets eco-conscious. Call to Action: Illuminate Your Space.
• •Headline: From Our Home to Yours, With Care. Body: Founded by a medical professional and mom, Joli Aroma is dedicated to creating beautiful, safe, and affordable home fragrances you can trust. Warmth, comfort, and peace of mind in every flicker. Call to Action: Experience Pure Comfort.
• •Headline: More Than a Candle, It's a Joli Moment. Body: Unwind with sophisticated fragrances designed to soothe and uplift. Our reed diffusers and soy candles offer a long-lasting, clean scent experience. Because you deserve a touch of everyday luxury. Call to Action: Treat Yourself to Joli Aroma.